Executive Director, Enterprise Digital Marketing Services

University of Kentucky; Lexington (KY); On-site; USD 96,000 - 163,000; Full time

Job summary

University of Kentucky seeks an Executive Director, Enterprise Digital Marketing Services to lead the digital marketing strategy, governance, and experience across enterprise platforms, CRM, analytics, and related technologies. This senior role will drive enrollment, healthcare, athletics, philanthropy, and campus initiatives while managing budgets and partnerships.

The position directs teams responsible for digital marketing, CRM, websites, SEO, and analytics, with a focus on responsible AI

Qualifications

• Bachelor’s degree
• 10 years of related experience

Responsibilities

• Set the University’s digital marketing strategy and governance for websites, CRM, marketing automation, analytics, search, accessibility, and emerging technologies.
• Lead enterprise platforms including Salesforce, Marketing Cloud, and Drupal; oversee analytics and marketing technology.

Job description

Exec Dir, Enterprise Digital Mktg Svcs

Posting Details

Job Title Exec Dir, Enterprise Digital Mktg Svcs

Requisition Number RE55875

Working Title Executive Director, Enterprise Digital Marketing Services

Department Name 3R150:Marketing and Brand Strategy

Work Location Lexington, KY

Grade Level 51

Salary Range $95,826-162,947/year

Type of Position Staff

Position Time Status Full-Time

Required Education BA

Click here for more information about equivalencies: https://hr.uky.edu/employment/working-uk/equivalencies

Required Related Experience 10 yrs

Required License/Registration/Certification None

Physical Requirements Regularly sits at a computer workstation for extended periods and performs repetitive motions associated with computer and office work. Occasional travel to locations on and off campus is required for meetings, events and professional activities.

Shift Monday-Friday, 8am-5pm. Nights and weekends as needed.

Job Summary Lead the University’s Enterprise Digital Marketing Strategy and Digital Experience The University of Kentucky is seeking an Executive Director, Enterprise Digital Marketing Services to join the University’s enterprise marketing and communications leadership team. This senior leadership position will guide the University’s digital marketing strategy, marketing technology ecosystem, website governance, CRM operations, analytics, and search initiatives. The Executive Director will lead enterprise digital marketing services, oversee key platforms including Salesforce, Marketing Cloud, and Drupal, and partner across the institution to improve digital experiences, drive measurable results, and support strategic priorities.

• Set the University’s digital marketing strategy and establish governance, policies, and decision-making practices for digital marketing, websites, CRM , marketing automation, analytics, search, accessibility, and emerging technologies.
• Serve as the University’s senior adviser on digital strategy, online experiences, and the responsible use of artificial intelligence in marketing.
• Lead and develop teams responsible for digital marketing, CRM , websites, SEO , and analytics while establishing service expectations and quality standards.
• Manage budgets, vendors, contracts, and resources supporting enterprise digital marketing services.
• Oversee enterprise platforms including Salesforce, Marketing Cloud, Drupal, analytics tools, and related marketing technologies.
• Establish standards and best practices for website accessibility, usability, content quality, brand consistency, performance, and search visibility.
• Lead digital marketing efforts that support enrollment, healthcare, philanthropy, athletics, and broader institutional goals.
• Develop measurement frameworks, reporting tools, and performance standards that connect marketing activities and investments to outcomes.
• Collaborate with technology and analytics partners to support system integration, data quality, privacy, and long-term technology planning.
• Build strong partnerships across colleges, departments, and leadership teams to align priorities, guide investments, and support strategic initiatives.

What You’ll Bring

• Strategic leadership and policy development expertise.
• Knowledge of digital marketing, higher education marketing, and online audience engagement.
• Experience with CRM platforms, marketing automation, Salesforce, Marketing Cloud, and website management.
• Knowledge of Drupal, user experience principles, search engine optimization, accessibility standards, and digital analytics.
• Expertise in performance marketing, audience targeting, testing, personalization, and campaign measurement.
• Strong people leadership, coaching, talent development, and change management skills.
• Experience managing budgets, contracts, vendors, and complex enterprise initiatives.
• Strong consultation, relationship-building, facilitation, negotiation, and executive communication skills.
• Sound decision-making abilities and a data-informed approach to strategy and operations.

Minimum Requirements

• Bachelor’s degree
• 10 years of related experience

What’s In It for You

• Opportunity to shape and lead the University’s enterprise digital marketing strategy and digital experience ecosystem.
• Ability to influence key institutional priorities supporting enrollment, healthcare, athletics, philanthropy, alumni engagement, and University-wide initiatives.
• Leadership of high-impact teams responsible for digital marketing, CRM , websites, analytics, and marketing technology.
• Opportunity to guide the adoption and governance of emerging technologies, including responsible AI practices in marketing.
• Collaboration with senior leaders and partners across the University in support of strategic growth and engagement goals.
• UK’s Exceptional Benefits

Why Now?

Why Now? The University continues to expand its digital presence and strengthen how it engages prospective students, patients, alumni, donors, employees, and other key audiences. Effective digital marketing, integrated technology platforms, and data-informed decision-making are essential to advancing institutional priorities and delivering seamless digital experiences. This role provides strategic leadership at a pivotal time as the University enhances its enterprise digital ecosystem, improves marketing effectiveness, strengthens governance, and leverages emerging technologies to support long-term growth and engagement across the institution.

Skills / Knowledge / Abilities

Does this position have supervisory responsibilities? Yes

Preferred Education/Experience

Master’s degree and experience leading multiple digital teams, functions and platforms. Experience in higher education, healthcare, athletics or another complex organization serving multiple audiences is preferred. Experience with Salesforce, Marketing Cloud, Drupal, analytics and the responsible use of AI is also preferred.

Experience with Salesforce, Marketing Cloud, Drupal, analytics and the responsible use of AI is also preferred.

Deadline to Apply 10/05/2026

Our University Community We value the well‑being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus. The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status. Any candidate offered a position may be required to pass pre‑employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.

Posting Specific Questions

• * Describe your vision for how digital marketing, websites, CRM, analytics, and AI should work together to advance an institution’s strategic goals. How would you measure success? (Open Ended Question)

Applicant Documents

Required Documents Resume Optional Documents Cover Letter

• Cover Letter