Executive Director, Enterprise Digital Marketing Strategy

University of Kentucky; Lexington (KY); On-site; USD 96,000 - 163,000; Full time

Job summary

University of Kentucky seeks an Executive Director, Enterprise Digital Marketing Services to lead the digital marketing strategy, governance, and experience across enterprise platforms, CRM, analytics, and related technologies. This senior role will drive enrollment, healthcare, athletics, philanthropy, and campus initiatives while managing budgets and partnerships.

The position directs teams responsible for digital marketing, CRM, websites, SEO, and analytics, with a focus on responsible AI

Qualifications

• Bachelor’s degree
• 10 years of related experience

Responsibilities

• Set the University’s digital marketing strategy and governance for websites, CRM, marketing automation, analytics, search, accessibility, and emerging technologies.
• Lead enterprise platforms including Salesforce, Marketing Cloud, and Drupal; oversee analytics and marketing technology.

Job description

University of Kentucky seeks an Executive Director, Enterprise Digital Marketing Services to lead the digital marketing strategy, governance, and experience across enterprise platforms, CRM, analytics, and related technologies. This senior role will drive enrollment, healthcare, athletics, philanthropy, and campus initiatives while managing budgets and partnerships.

The position directs teams responsible for digital marketing, CRM, websites, SEO, and analytics, with a focus on responsible AI