Strategic Journey Orchestration Architect

CourtAvenue Inc.; United States; Remote; USD 110,000 - 140,000; Full time

Benefits offered by this job

Remote-first

Job summary

GTX Solutions is a CourtAvenue Company that helps brands unlock customer data. The Journey Orchestration Lead designs and optimizes multichannel journeys across client engagements, turning lifecycle strategy into executable journey logic.

Responsibilities include defining triggers, managing journey libraries, designing tests, and presenting results to stakeholders. The role requires 6+ years in CRM or lifecycle marketing and hands-on experience with enterprise journey platforms.

Qualifications

• 6+ years in CRM, lifecycle marketing or journey design.
• Hands‑on experience with at least one enterprise journey platform.
• Experience designing journeys with complex logic across channels.
• Strong understanding of audience segmentation and data-driven triggers.
• Experience with testing and optimization methods.
• Strong documentation and stakeholder communication skills.

Responsibilities

• Design multichannel journeys across email, SMS, push and direct mail.
• Translate strategy into journey requirements and decisioning logic.
• Build and configure journeys in orchestration platforms.
• Define triggers and event signals with data teams.
• Govern journey libraries with naming, versioning and docs.
• Design A/B and multivariate tests and analyze results.
• Partner with analytics to define journey KPIs.
• Lead migration of journeys between platforms or partners.
• Collaborate with creative teams on modular content.
• Present journey designs and results to client stakeholders.

Skills

CRM

Lifecycle marketing

Marketing automation

Audience segmentation

Testing & optimization

Documentation

Tools

Salesforce Journey Builder

Adobe Journey Optimizer

Braze

Iterable

SQL

AMPscript

Job description

GTX Solutions is a CourtAvenue Company that helps brands unlock customer data. The Journey Orchestration Lead designs and optimizes multichannel journeys across client engagements, turning lifecycle strategy into executable journey logic.

Responsibilities include defining triggers, managing journey libraries, designing tests, and presenting results to stakeholders. The role requires 6+ years in CRM or lifecycle marketing and hands-on experience with enterprise journey platforms.