Senior CRM Strategy Lead: Lifecycle & Journeys

CourtAvenue Inc.; Los Angeles (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

CourtAvenue Inc. seeks a Director, CRM Strategy to own day-to-day CRM strategy execution for major accounts, translating program vision into activation-ready specs, segmentation and journey logic.

The role combines hands-on design with leadership across data, platform, creative and analytics teams; Salesforce Marketing Cloud/Data Cloud, Braze, Adobe or Iterable experience preferred, with an emphasis on personalized customer journeys.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 8+ years of experience in CRM strategy, lifecycle marketing, or customer journey design.
• Automotive or dealer-network CRM experience strongly preferred.
• Hands-on experience with Salesforce Marketing Cloud and/or Data Cloud preferred; other platforms considered.
• Proven experience building audience segmentation and lifecycle journey frameworks.
• Experience leading or coordinating cross-functional teams to ship CRM programs.
• Strong client-facing communication skills and experience presenting strategy.
• Experience mentoring junior strategists and coordinating with technical/platform teams.
• Comfortable building specs, decks, and segmentation logic while representing CRM strategy in meetings.

Responsibilities

• Own day-to-day CRM strategy execution for assigned client accounts, translating program direction into specs.
• Lead the cross-functional journey orchestration pod to ship journeys on time and to spec.
• Build and maintain lifecycle-based audience segmentation frameworks tailored to each client.
• Partner with data and analytics to define triggers, suppression, and measurement plans.
• Translate strategic recommendations into client-reviewable deliverables.
• Provide day-to-day direction and mentorship to other strategists and platform leads.
• Contribute to new business pitches with CRM strategy POVs and roadmaps.
• Stay current on CRM capabilities and personalization trends; bring recommendations back to the practice.
• Develop reusable CRM frameworks and templates applicable across accounts.

Skills

CRM strategy

Lifecycle marketing

Journey design

Cross-functional leadership

Client-facing

Mentoring

Salesforce Marketing Cloud

Data Cloud

Braze

Adobe

Iterable

Education

Bachelor’s degree in marketing/business

MBA

Tools

Salesforce Marketing Cloud

Braze

Adobe

Iterable

Data Cloud

Job description

CourtAvenue Inc. seeks a Director, CRM Strategy to own day-to-day CRM strategy execution for major accounts, translating program vision into activation-ready specs, segmentation and journey logic.

The role combines hands-on design with leadership across data, platform, creative and analytics teams; Salesforce Marketing Cloud/Data Cloud, Braze, Adobe or Iterable experience preferred, with an emphasis on personalized customer journeys.