Journey Orchestration Lead

KPG99 INC; Miami (FL); On-site; USD 75,000 - 95,000; Full time

Job summary

A strategic marketing firm in Miami is seeking an execution-focused lead to support their enterprise strategy. The ideal candidate will have 3–5 years of experience in CRM, lifecycle marketing, and journey orchestration, along with hands-on knowledge of Salesforce Marketing Cloud. Responsibilities include expanding multi-channel support and optimizing lifecycle journeys in collaboration with analytics teams. This role does not involve people management or budget ownership.

Qualifications

• 3–5+ years of experience in CRM, lifecycle marketing, personalization, or journey orchestration.
• Hands-on experience with Salesforce Marketing Cloud or comparable platforms.

Responsibilities

• Help the company expand support for multiple channels and platforms.
• Support execution of enterprise journey orchestration strategy.
• Partner with analytics teams to review journey performance.

Skills

CRM

Lifecycle marketing

Personalization

Journey orchestration

Salesforce Marketing Cloud

Analytics partnership

Tools

Salesforce Marketing Cloud

Adobe Target

Job description

Location: Miami, FL 4 days onsite

Duration: 6 to 12 months

Notes

• This person will help the company expand support for multiple channels, cross-functional teams, and platforms.
• This is a strategic person who's experience in the consumer lifecycle will help us change to a new way of working throughout the organization.
• This is an execution-focused lead role supporting enterprise strategy owned by senior product leadership. The role does not include people management, budget ownership, or enterprise roadmap approval.
• 3–5+ years of experience in CRM, lifecycle marketing, personalization, or journey orchestration.
• Hands‑on experience with Salesforce Marketing Cloud or comparable platforms.
• Plan and support execution of enterprise journey orchestration strategy across commercial and transactional email channels.
• Design, build, and optimize lifecycle journeys within Salesforce Marketing Cloud, Adobe Target and similar platforms.
• Partner with analytics teams to review journey performance and delivery health.
• Identify opportunities for testing, optimization, and incremental personalization.