Journey Orchestration Lead

CourtAvenue Inc.; United States; Remote; USD 110,000 - 140,000; Full time

Benefits offered by this job

Remote-first

Job summary

GTX Solutions is a CourtAvenue Company that helps brands unlock customer data. The Journey Orchestration Lead designs and optimizes multichannel journeys across client engagements, turning lifecycle strategy into executable journey logic.

Responsibilities include defining triggers, managing journey libraries, designing tests, and presenting results to stakeholders. The role requires 6+ years in CRM or lifecycle marketing and hands-on experience with enterprise journey platforms.

Qualifications

• 6+ years in CRM, lifecycle marketing or journey design.
• Hands‑on experience with at least one enterprise journey platform.
• Experience designing journeys with complex logic across channels.
• Strong understanding of audience segmentation and data-driven triggers.
• Experience with testing and optimization methods.
• Strong documentation and stakeholder communication skills.

Responsibilities

• Design multichannel journeys across email, SMS, push and direct mail.
• Translate strategy into journey requirements and decisioning logic.
• Build and configure journeys in orchestration platforms.
• Define triggers and event signals with data teams.
• Govern journey libraries with naming, versioning and docs.
• Design A/B and multivariate tests and analyze results.
• Partner with analytics to define journey KPIs.
• Lead migration of journeys between platforms or partners.
• Collaborate with creative teams on modular content.
• Present journey designs and results to client stakeholders.

Skills

CRM

Lifecycle marketing

Marketing automation

Audience segmentation

Testing & optimization

Documentation

Tools

Salesforce Journey Builder

Adobe Journey Optimizer

Braze

Iterable

SQL

AMPscript

Job description

GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations. Our team blends strategic insight with technical expertise to drive measurable business outcomes for high-growth companies and global enterprises alike.

GTX Solutions leads data activation and delivery for enterprise CRM programs on the Salesforce platform, including Marketing Cloud and Data 360, spanning email, SMS and direct mail. Our teams take over, stabilize and modernize live, high-volume programs, improving journeys, decisioning and measurement over time.

The Journey Orchestration Lead designs, builds and optimizes multichannel customer journeys across GTX client engagements. This role turns lifecycle strategy into executable journey logic, governs journey libraries, and drives continuous improvement through testing and performance insight.

Responsibilities

• Design multichannel journeys across email, SMS, push, direct mail and paid media, including entry criteria, branching, exits, suppression and prioritization.

• Translate CRM and lifecycle strategy into journey requirements and decisioning logic.

• Build and configure journeys in orchestration platforms such as Salesforce Journey Builder, Adobe Journey Optimizer, Braze or Iterable, and direct builders when needed.

• Define triggers and event signals with data teams, and confirm audiences and attributes support journey logic.

• Govern the journey library, including naming, versioning, documentation and conflict management across programs.

• Design A/B and multivariate tests, analyze results and iterate.

• Partner with analytics teams to define journey-level KPIs and success measures.

• Lead migration of existing journeys between platforms or partners, including logic mapping and validation.

• Work with creative and content teams on modular content and dynamic personalization.

• Present journey designs, performance and recommendations to client stakeholders.

Requirements

• 6+ years of experience in CRM, lifecycle marketing, marketing automation or customer journey design.

• Hands‑on experience with at least one enterprise journey orchestration platform.

• Experience designing journeys with complex logic across multiple channels.

• Strong understanding of audience segmentation, data‑driven triggers and decisioning.

• Experience with testing and optimization methods.

• Strong documentation and stakeholder communication skills.

Preferred Qualifications

• Experience across more than one orchestration platform.

• Salesforce Marketing Cloud certification or equivalent platform certification.

• Experience with high‑volume B2C CRM programs.

• Automotive, OEM or dealer‑network CRM experience.

• Working knowledge of SQL and AMPscript or comparable scripting.

• Background in MarTech consulting or agency delivery.

Work Environment

• This role supports multiple GTX client engagements across industries and technology platforms.

• The role requires close coordination with client marketing, technology and data teams; occasional travel or on‑site presence may be required.

• GTX Solutions is a remote‑first firm with team members across the United States.

$110,000 - $140,000 a year

Final compensation will be determined based on total related experience related to the role as well as geography.

GTX Solutions is an Equal Opportunity Employer. GTX recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.

GTX Solutions participates in the E‑Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.