Journey Orchestration Lead - Remote Multichannel Architect

Lever, Inc.; San Diego, Northern (CA, KY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations.

The Journey Orchestration Lead designs, builds and optimizes multichannel customer journeys across GTX client engagements. This role turns lifecycle strategy into executable journey logic, governs journey libraries, and drives continuous improvement

Qualifications

• 6+ years of experience in CRM, lifecycle marketing or customer journey design.
• Hands-on experience with at least one enterprise journey orchestration platform.
• Strong understanding of audience segmentation, data-driven triggers and decisioning.

Responsibilities

• Design multichannel journeys across email, SMS, push, direct mail and paid media.
• Translate CRM and lifecycle strategy into journey requirements and decisioning logic.
• Build and configure journeys in orchestration platforms such as Salesforce Journey Builder, Adobe Journey Optimizer, Braze or Iterable.
• Define triggers and event signals with data teams, and confirm audiences and attributes support journey logic.
• Govern the journey library, including naming, versioning, documentation and conflict management across programs.
• Design A/B and multivariate tests, analyze results and iterate.
• Partner with analytics teams to define journey-level KPIs and success measures.
• Lead migration of existing journeys between platforms or partners, including logic mapping and validation.
• Work with creative and content teams on modular content and dynamic personalization.
• Present journey designs, performance and recommendations to client stakeholders.

Skills

CRM

Lifecycle marketing

Marketing automation

Customer journey design

Data-driven segmentation

Tools

Salesforce Journey Builder

Adobe Journey Optimizer

Braze

Iterable

SQL

AMPscript

Job description

GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations.

The Journey Orchestration Lead designs, builds and optimizes multichannel customer journeys across GTX client engagements. This role turns lifecycle strategy into executable journey logic, governs journey libraries, and drives continuous improvement