Insights Lead — AI-Driven Market Narratives (Hybrid)

Yahoo Inc.

Northern (KY)

Hybrid

USD 91,000 - 189,000

Full time

11 days ago

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Benefits offered by this job

Flexible hybrid work

Healthcare

401k and education stipends

Career development

Job summary

Yahoo Inc. is seeking an Insights Lead to steer insights development and commercial storytelling for key client verticals in a hybrid, US-based role.

You will bridge complex data ecosystems and executive-level sales execution, leveraging AI tools to accelerate market synthesis and automate research workflows. The ideal candidate has 8+ years in consumer insights or market research, proficiency in digital advertising measurement, and hands-on experience with SQL, Python, and data visualization

Qualifications

Bachelor's degree or equivalent practical experience.
8+ years of experience in consumer insights, media analytics, or market research with strong customer-facing, consultative expertise.
Hands-on experience using generative AI platforms and structured prompting to accelerate qualitative and quantitative research synthesis, report summarization, or workflow automation.
Strong proficiency with digital advertising measurement frameworks, audience segmentation, and syndicated market research tools (e.g., Comscore, MRI-Simmons, GWI, or similar).
Experience with SQL or other data extraction languages and tools (e.g., R, Python).
Familiarity with data visualization tools (e.g., Looker, Tableau, Power BI).
Demonstrated proficiency using AI tools (e.g., Claude, NotebookLM) to accelerate analysis, synthesize research, and develop sales-facing tools and interfaces.

Responsibilities

Partner with stakeholders in Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media consumption trends, that inform sales narratives and client pitches.
Select and apply appropriate data collection methods leveraging a combination of quantitative methodologies: data mining, analytics, and primary or secondary research.
Formulate and execute quantitative and qualitative research methodologies, identify consumer trends by mining Yahoo first-party data; leverage syndicated intelligence tools for audience sizing and profiling.
Identify and implement AI-assisted workflows to rapidly analyze, summarize, and cross-reference multi-source industry research.
Architect and validate repeatable, AI-augmented analytical templates and self-serve resources for sales teams.
Collaborate with internal Business Intelligence and Data Engineering teams to define requirements for automated reporting pipelines, client dashboards, and advanced attribution tools.
Translate complex data and consumer behavioral shifts into visually compelling executive presentations, collateral, and external-facing industry case studies.