Senior Director, GTM & Marketing Strategy

SHI; Austin (TX); On-site; USD 200,000 - 230,000; Full time

Benefits offered by this job

Health & wellness benefits

Competitive compensation

Career growth opportunities

Job summary

SHI, a global IT solutions provider, seeks a Sr. Director of GTM & Marketing Strategy to shape and drive revenue-focused go-to-market plans. You will set multi-year roadmaps, partner with executive leaders, and translate market signals into actionable strategies that align with enterprise growth objectives.

You will lead cross-functional initiatives across marketing, sales, and operations, leveraging data and AI-driven insights to guide investment decisions and measurable business impact.

Qualifications

• Bachelor’s degree or equivalent relevant experience.
• 8–10 years in Marketing, Communications, or a relevant functional area.
• Proven experience leading strategic planning and large-scale programs.
• Strong understanding of end-to-end marketing lifecycle and measurement.
• Ability to travel to SHI, Partner, and Customer Events (25%).
• Ability to influence executive stakeholders and translate insights into strategies.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs.
• Partner with executive leadership to shape strategic planning and investment allocation.
• Drive enterprise alignment across marketing, sales, and operations.
• Oversee evaluation and prioritization of marketing programs and transformation initiatives.
• Leverage analytics and market insights to inform decisions and optimize investments.
• Lead development of executive-level narratives and recommendations.
• Establish KPI frameworks, measurement models, and attribution methodologies.
• Identify growth opportunities through market, competitive, and customer analysis.
• Champion AI-driven insights to enhance GTM effectiveness and efficiency.
• Build repeatable strategic planning and evaluation frameworks.

Skills

Leadership

Strategic Thinking

Business Acumen

Communication

Change Management

Collaboration

Creativity

Customer Focus

Data Analysis

Results Orientation

Strategic Implementation

Education

Bachelor’s degree or equivalent

Job description

SHI, a global IT solutions provider, seeks a Sr. Director of GTM & Marketing Strategy to shape and drive revenue-focused go-to-market plans. You will set multi-year roadmaps, partner with executive leaders, and translate market signals into actionable strategies that align with enterprise growth objectives.

You will lead cross-functional initiatives across marketing, sales, and operations, leveraging data and AI-driven insights to guide investment decisions and measurable business impact.