Strategic GTM Lead, Customer Education

Snowflake; Dublin (CA); Hybrid; USD 150,000 - 196,000; Full time

Benefits offered by this job

Parental leave

Paid time off

Paid holidays

401(k)

Retirement plan

Job summary

Snowflake seeks an experienced GTM leader to own the go-to-market strategy for our education portfolio, with a focus on scaling the On Demand learning channel. You will collaborate across Dev Rel, Community, Partners, Marketing, and field to drive activation and measurable outcomes.

You will define positioning, build scalable demand motions, and create sales enablement tools while shaping the education GTM playbook from scratch. Strong communication and data-driven storytelling are essential.

Qualifications

• 8+ years in product marketing, GTM strategy, growth, or demand generation.
• Proven ability to build and execute GTM for digital/self-service products.
• Strong cross-functional influence and collaboration.

Responsibilities

• Own the end-to-end GTM strategy for Snowflake's education portfolio.
• Define positioning, packaging, and channel strategy for On Demand learning.
• Build scalable demand generation motions: in-product pathways, campaigns, community-led learning, partner co-marketing.
• Create the sales enablement toolkit: talk tracks, segment playbooks, competitive positioning.
• Orchestrate across teams to amplify education reach across all learner touchpoints.
• Own the measurement framework: product adoption, consumption, retention.
• Voice of market: synthesize signals into portfolio and GTM decisions.
• Build the business case for scaling the education GTM function.

Skills

GTM strategy

Product marketing

Demand generation

Cross-functional influence

Data-driven mindset

ROI models

Partner ecosystems

Executive communication

Education technology

Job description

Snowflake seeks an experienced GTM leader to own the go-to-market strategy for our education portfolio, with a focus on scaling the On Demand learning channel. You will collaborate across Dev Rel, Community, Partners, Marketing, and field to drive activation and measurable outcomes.

You will define positioning, build scalable demand motions, and create sales enablement tools while shaping the education GTM playbook from scratch. Strong communication and data-driven storytelling are essential.