Head of Education GTM & Activation

Snowflake; Bellevue (WA); Presencial; USD 150.000 - 196.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Parental leave

Paid time off

Paid holidays

401(k) retirement plan

Descripción de la vacante

Snowflake is seeking a strategic GTM leader to own the go-to-market for our education portfolio, with a focus on scaling On Demand learning. You will orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive activation and measurable outcomes.

You’ll define positioning, packaging, and channel strategy, build scalable demand motions, and create sales enablement content. You’ll report to leadership and shape the future of Snowflake's education business.

Formación

• 8+ years in product marketing, GTM strategy, growth, or demand generation.
• Demonstrated ability to build and execute GTM strategy for digital/self-service products.
• Strong cross-functional influence skills across teams you don’t manage.
• Data-driven mindset with experience building measurement frameworks and ROI models.

Responsabilidades

• Own the end-to-end GTM strategy for Snowflake's education portfolio.
• Define positioning, packaging, and channel strategy for On Demand learning.
• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing.
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning.
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners.
• Own the measurement framework: education product adoption consumption retention.
• Serve as the "voice of market" for education - synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions.
• Build the business case for scaling the education GTM function over time.

Conocimientos

GTM strategy

Cross-functional influence

Data-driven ROI

Communication

Descripción del empleo

Snowflake is seeking a strategic GTM leader to own the go-to-market for our education portfolio, with a focus on scaling On Demand learning. You will orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive activation and measurable outcomes.

You’ll define positioning, packaging, and channel strategy, build scalable demand motions, and create sales enablement content. You’ll report to leadership and shape the future of Snowflake's education business.