Principal, Customer Education GTM

Snowflake; Menlo Park (CA); On-site; USD 150,000 - 196,000; Full time

Benefits offered by this job

Parental leave

Paid time off

Paid holidays

401(k) retirement plan

Job summary

Snowflake is seeking a strategic GTM leader to own the go-to-market strategy for its education portfolio, with a focus on scaling On Demand learning. You will collaborate across Dev Rel, Community, Partners, Marketing, and field teams to drive activation and measurable outcomes.

You will define positioning, create demand generation motions, and build a robust sales enablement toolkit. This role reports to leadership and shapes the future of Snowflake's education business.

Qualifications

• 8+ years in product marketing, GTM strategy, growth, or demand generation
• Demonstrated ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence skills
• Data-driven mindset with experience building measurement frameworks and ROI models
• Experience with partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication for execs and field collateral
• Comfort with ambiguity in a new function
• Bonus: experience in data/cloud/AI or Snowflake

Responsibilities

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaigns, community-led learning, partner co-marketing
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to expand education reach
• Own the measurement framework: education product adoption, usage, retention
• Serve as voice of market for education - synthesize field signals, competitive intel, and learner data
• Build the business case for scaling the education GTM function over time

Skills

GTM strategy

Growth

Demand generation

Cross-functional influence

Data-driven mindset

Executive communication

Ambiguity tolerance

AI/data ecosystem familiarity

Job description

parental leave, paid time off, paid holidays, 401(k), retirement plan

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset - who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake's Global Customer Enablement team is looking for a strategic, self-driven GTM leader to own the go-to-market strategy for our customer education portfolio. This is a high-visibility role where you'll define how Snowflake takes education to market - with a particular focus on scaling our On Demand learning channel - and orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive measurable customer activation outcomes.

What You'll Do

• Own the end-to-end GTM strategy for Snowflake's education portfolio

• Define positioning, packaging, and channel strategy for On Demand learning

• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing

• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning

• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners

• Own the measurement framework: education product adoption consumption retention

• Serve as the "voice of market" for education - synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions

• Build the business case for scaling the education GTM function over time

What We're Looking For

• 8+ years in product marketing, GTM strategy, growth, or demand generation - ideally in education technology, customer education, or SaaS enablement

• Demonstrated ability to build and execute GTM strategy for digital/self-service products

• Strong cross-functional influence skills - you've driven outcomes through teams you don't manage

• Data-driven mindset with experience building measurement frameworks and ROI models

• Experience working with or across partner ecosystems, community programs, or developer relations

• Exceptional written and verbal communication - you'll be authoring strategy docs, presenting to executives, and building field-facing collateral

• Comfort with ambiguity - this is a new function and you'll be defining the playbook from scratch

• Bonus: Experience in the data/cloud/AI ecosystem or with Snowflake specifically

Why This Role Is Different

• You're not joining an established PMM team - you're creating a new GTM function for an education business with massive untapped potential

• Your leverage comes from influence, not headcount - you'll work across six ecosystem partners and the entire field org

• You'll have a direct line to leadership and the mandate to shape how Snowflake's education portfolio grows

The application window is expected to be open until December 4th, 2026. This opportunity will remain posted based on business needs, which may be before or after the specified date.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $150,000 - $196,300.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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