Senior GTM Leader, Customer Education

Snowflake; Menlo Park (CA); Presencial; USD 150.000 - 196.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Parental leave

Paid time off

Paid holidays

401(k) retirement plan

Descripción de la vacante

Snowflake is seeking a strategic GTM leader to own the go-to-market strategy for its education portfolio, with a focus on scaling On Demand learning. You will collaborate across Dev Rel, Community, Partners, Marketing, and field teams to drive activation and measurable outcomes.

You will define positioning, create demand generation motions, and build a robust sales enablement toolkit. This role reports to leadership and shapes the future of Snowflake's education business.

Formación

• 8+ years in product marketing, GTM strategy, growth, or demand generation
• Demonstrated ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence skills
• Data-driven mindset with experience building measurement frameworks and ROI models
• Experience with partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication for execs and field collateral
• Comfort with ambiguity in a new function
• Bonus: experience in data/cloud/AI or Snowflake

Responsabilidades

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaigns, community-led learning, partner co-marketing
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to expand education reach
• Own the measurement framework: education product adoption, usage, retention
• Serve as voice of market for education - synthesize field signals, competitive intel, and learner data
• Build the business case for scaling the education GTM function over time

Conocimientos

GTM strategy

Growth

Demand generation

Cross-functional influence

Data-driven mindset

Executive communication

Ambiguity tolerance

AI/data ecosystem familiarity

Descripción del empleo

Snowflake is seeking a strategic GTM leader to own the go-to-market strategy for its education portfolio, with a focus on scaling On Demand learning. You will collaborate across Dev Rel, Community, Partners, Marketing, and field teams to drive activation and measurable outcomes.

You will define positioning, create demand generation motions, and build a robust sales enablement toolkit. This role reports to leadership and shapes the future of Snowflake's education business.