Senior GTM Lead - Customer Education & Activation

Snowflake; Atlanta (GA); Presencial; USD 150.000 - 196.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Parental leave

Paid time off

Paid holidays

401(k) retirement plan

Descripción de la vacante

Snowflake is seeking a strategic GTM leader to own the education portfolio’s go-to-market approach. You will shape the On Demand learning channel, align with Dev Rel, Community, Partners, Marketing, and field teams, and drive activation and adoption across Snowflake’s education products.

You will craft positioning, packaging, and enablement tools, while building scalable demand generation and a robust measurement framework to prove ROI and impact.

Formación

• 8+ years in product marketing, GTM, growth, or demand generation for digital/self-service products
• Experience in education technology, customer education, or SaaS enablement
• Proven ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence without direct management
• Data-driven mindset with ROI modeling and measurement frameworks
• Experience with partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication
• Comfort with ambiguity; building the playbook from scratch
• Bonus: experience in data/cloud/AI or Snowflake

Responsabilidades

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
• Own the measurement framework: education product adoption consumption retention
• Serve as the "voice of market" for education - synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
• Build the business case for scaling the education GTM function over time

Conocimientos

GTM strategy

Cross-functional influence

Data-driven mindset

EdTech / SaaS enablement

Partner ecosystems

Executive communication

Ambiguity tolerance

Snowflake experience

Descripción del empleo

Snowflake is seeking a strategic GTM leader to own the education portfolio’s go-to-market approach. You will shape the On Demand learning channel, align with Dev Rel, Community, Partners, Marketing, and field teams, and drive activation and adoption across Snowflake’s education products.

You will craft positioning, packaging, and enablement tools, while building scalable demand generation and a robust measurement framework to prove ROI and impact.