Lead Product Marketing Manager: Audience & Campaigns

Carta, Inc.; New York (NY); Sur place; USD 183 000 - 215 000; Plein temps

Avantages offerts par ce poste

Equity

Exceptional benefits

Commission plans

Résumé du poste

Carta, Inc. is seeking a Lead Product Marketing Manager focused on audience insights, campaigns and content to drive enterprise SaaS growth across PE and VC segments.

You will own persona intelligence, develop messaging frameworks, and lead the creation of scalable collateral and demos. In this role you’ll build an AI-powered PMM infrastructure, enable outbound campaigns, and measure impact across channels.

Qualifications

• 8+ years of hands-on product marketing and GTM experience, with a focus on enterprise SaaS.
• Deep expertise building and maintaining buyer personas from primary and secondary research including call data, customer interviews, win/loss analysis, and market research
• Strong full-funnel messaging experience: develop value propositions and carry through to campaign briefs, subject lines, and talking points
• Proven track record executing integrated outbound campaigns — ABM, demand gen, email programs, events — for enterprise buying committees
• A content systems mindset: governance, templates, and tooling standards for repeatable output
• Analytics orientation: track performance, build reporting, and inform investment decisions
• Strong copywriting instincts to craft compelling messages and avoid generic B2B noise
• Collaborative mindset across product, marketing, sales, and creative in a fast-paced environment

Responsabilités

• Own audience intelligence for Carta's PE and VC buyers and maintain data-driven personas.
• Lead full-funnel messaging across PE and VC segments with a consistent value proposition and framework.
• Build and govern enterprise-grade collateral and content for integrated campaigns.
• Develop AI-powered PMM infrastructure and tools to surface insights to sales and marketing.
• Support integrated outbound campaigns and ABM programs with differentiated messaging.
• Measure content and campaign impact and tie it to pipeline outcomes.

Connaissances

Enterprise SaaS

Buyer personas

Full-funnel messaging

Integrated outbound campaigns

Content systems

Analytics

Copywriting

Cross-functional collaboration

Description du poste

Carta, Inc. is seeking a Lead Product Marketing Manager focused on audience insights, campaigns and content to drive enterprise SaaS growth across PE and VC segments.

You will own persona intelligence, develop messaging frameworks, and lead the creation of scalable collateral and demos. In this role you’ll build an AI-powered PMM infrastructure, enable outbound campaigns, and measure impact across channels.