Customer Growth & Campaigns Manager

OpenLoop; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

OpenLoop is seeking a Customer Marketing Manager to design, operate, and lead end-to-end customer marketing campaigns that align with Sales and Customer Success. You will help customers discover, understand, and deploy opportunities to better serve patients and expand partnerships.

You will lead strategies for account planning, cross-sell and upsell, and product-led growth, driving adoption of new programs across the existing customer base with data-driven insights.

Qualifications

• 3-5 years of professional experience, including 3+ years in customer or lifecycle marketing at a B2B company.
• Proven experience working closely with Customer Success or Account Management teams, spanning both one-to-one account planning and broader, campaign-based customer marketing.
• An AI power user. You use AI to analyze data, ideate, draft first pass copy, and feed success back into your ideation models.

Responsibilities

• Strategic Account Planning: Partner with Customer Success on one-to-one account planning for strategic accounts, identifying and pursuing expansion opportunities tailored to each customer's business.
• Broad-Based Customer Campaigns: Work with Customer Success to build broad-based customer campaigns that drive awareness of best practices and new programs that can expand a customer's offering or business.
• Customer Education Content: Collaborate with the Content team to develop best-practice and program-level educational materials that help clients visualize the path to expanding their business.
• Integrated Campaign Execution: Set up and execute integrated, end-to-end customer marketing campaigns across email, events, content, and other lifecycle channels.
• Product-Led Growth: Run product-led growth campaigns that drive awareness and adoption of new products across the existing customer base.
• Data-Driven Opportunity Identification: Dive deep into customer and usage data to uncover and prioritize cross-sell and upsell opportunities across accounts and segments.
• Reporting & Insights: Own customer marketing data and reporting, regularly reporting out to cross-functional stakeholders and the executive team on the progress and impact of customer education and marketing efforts.
• Program Leadership: Regularly bring new customer expansion ideas to the Marketing and Customer Success teams, taking a leadership role in this function from ideation through execution and reporting.

Skills

Lifecycle marketing

Campaign management

AI-powered analysis

Data-driven decision making

Cross-functional collaboration

HubSpot

Tools

HubSpot

Job description

OpenLoop is seeking a Customer Marketing Manager to design, operate, and lead end-to-end customer marketing campaigns that align with Sales and Customer Success. You will help customers discover, understand, and deploy opportunities to better serve patients and expand partnerships.

You will lead strategies for account planning, cross-sell and upsell, and product-led growth, driving adoption of new programs across the existing customer base with data-driven insights.