Lead Customer Growth Marketing Manager (B2B SaaS)

Carta; Seattle (WA); On-site; USD 174,000 - 204,000; Full time

Benefits offered by this job

Equity for all full-time roles

Comprehensive benefits

Job summary

Carta seeks a Lead Customer Marketing Manager to drive multi-channel demand and expansion for our private capital products in Seattle. You’ll translate product strategy into targeted campaigns, partnering with Product Marketing, Lifecycle, Sales, and Marketing Ops to accelerate growth across QSBS, CTC, and Equity Advisory.

You’ll lead automated programs, in-product discovery, and ABM initiatives, leveraging AI insights to personalize experiences and scale impact for Cap Table customers in a

Qualifications

• 8+ years of customer or growth marketing experience, preferably in B2B SaaS.
• Experience partnering cross-functionally across Product, Product Marketing, Sales, CSM, Lifecycle, and Marketing Ops to drive results.
• Proven ability to design multi-channel GTM motions across product, email, events, and paid media.
• Ability to build and scale automated programs using triggers and workflows.
• Customer obsessed, data driven, using insights to shape priorities and optimize campaigns.
• Thrives in fast-paced, ambiguous environments with bias toward action.
• Financial services or private capital background a plus.
• BA required.

Responsibilities

• Define strategy for customer marketing across channels to accelerate expansion.
• Own upsell and cross-sell programs for QSBS, Carta Total Compensation, Equity Advisory.
• Lead integrated marketing campaigns across content, events, paid media, and customer comms.
• Collaborate with Sales, Product, Lifecycle, CSM, and Marketing Ops to develop timely upsell campaigns.
• Partner with Product, Engineering, Lifecycle to scale in-product discovery campaigns.
• Leverage AI for account intelligence and ABM to identify expansion opportunities.
• Identify opportunities to optimize workflows using AI and automation.
• Generate demand from customer-focused product launches.

Skills

Customer marketing

Cross-functional collaboration

Multi-channel GTM

Automation workflows

Data-driven

Ambiguity tolerance

Education

BA

Job description

Carta seeks a Lead Customer Marketing Manager to drive multi-channel demand and expansion for our private capital products in Seattle. You’ll translate product strategy into targeted campaigns, partnering with Product Marketing, Lifecycle, Sales, and Marketing Ops to accelerate growth across QSBS, CTC, and Equity Advisory.

You’ll lead automated programs, in-product discovery, and ABM initiatives, leveraging AI insights to personalize experiences and scale impact for Cap Table customers in a