Strategic Growth & Physician Relations Director

ScionHealth; Tennessee; On-site; USD 120,000 - 190,000; Full time

Job summary

Livingston Regional Hospital is seeking a Director of Growth, Outreach & Marketing to lead integrated strategies that boost inpatient and outpatient volume, strengthen referrals, and elevate the hospital’s reputation.

The role combines physician outreach, business development, market intelligence, branding, and patient access optimization, collaborating with hospital leadership and corporate teams to drive service line visibility.

Qualifications

• Minimum of 5 years progressive experience in healthcare marketing, business development, physician relations, outreach, or communications.
• Experience in hospital or healthcare setting strongly preferred.
• Experience managing marketing strategy, digital media, public relations, and communication platforms.
• Experience using CRM platforms and managing provider outreach preferred.

Responsibilities

• Develops and executes comprehensive annual growth, outreach, and marketing plans aligned with market and organizational goals.
• Builds and maintains strategic relationships with physicians, APPs, practice managers, EMS, referral coordinators, and other key stakeholders to drive service utilization.
• Leads marketing and communication strategies including branding, digital media, public relations, internal communications, and service line promotion.
• Utilizes CRM platforms to track referral activity, monitor engagement, report outcomes, and inform strategic targeting.
• Conducts regular in‑person outreach visits to identify provider needs, reduce barriers, and strengthen referral alignment.
• Coordinates introductions between providers, specialists, and referring clinicians to support clinical integration and provider experience.
• Directs advertising, promotional strategies, community engagement, and earned media outreach in alignment with organizational branding standards.
• Manages internal communications, employee engagement initiatives, newsletters, crisis communication, and physician recognition programs.
• Serves as media spokesperson for the market and collaborates with corporate communications on public relations and crisis response.
• Oversees management of digital content, social media presence, website updates, and communication platforms.
• Monitors market trends, competitive activity, and growth opportunities, and provides market intelligence to inform strategic decision‑making.
• Supports service line leaders in identifying and removing barriers to patient access, scheduling, and referral processes.
• Plans CME events, outreach forums, community events, and educational programs for providers and the public.
• Ensures compliance with regulatory standards, including HIPAA, in all outreach and marketing activities.
• Supervises and mentors marketing team members as applicable.

Skills

Relationship building

Interpersonal communication

Strategic thinking

Analytical skills

CRM proficiency

Digital marketing

Education

Bachelor’s degree in Business, Marketing, Communications, Public Relations, Healthcare Administration, or related field

Tools

CRM platforms

Microsoft Office Suite

Content management systems

Job description

Livingston Regional Hospital is seeking a Director of Growth, Outreach & Marketing to lead integrated strategies that boost inpatient and outpatient volume, strengthen referrals, and elevate the hospital’s reputation.

The role combines physician outreach, business development, market intelligence, branding, and patient access optimization, collaborating with hospital leadership and corporate teams to drive service line visibility.