Hospital Marketing Director — Growth & Communications

Northwest-Health-Porte; Valparaiso (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Excellent health coverage

401(k) with match

Generous PTO

Job summary

Northwest Health is seeking a Director of Marketing to design and execute comprehensive strategies that strengthen the hospital's image, reputation, and market position. This role leads internal and external communications, advertising, community outreach, and media relations in alignment with organizational goals.

The Director collaborates with hospital leadership, corporate and regional marketing teams, and approved vendors to implement digital-first, multi-channel campaigns that drive growth,

Qualifications

• Bachelor's degree in relevant field required.
• Seven (7) or more years of experience in lieu of a Bachelor's degree required.
• Master's Degree preferred.
• 3-5 years of experience in closely related field with Bachelor's degree required.
• 3-5 years of previous leadership experience preferred.

Responsibilities

• Develops, manages, and executes annual marketing plans in collaboration with hospital leadership, corporate and regional marketing teams, and approved vendors.
• Leads the design and deployment of advertising, communications, and promotional strategies that strengthen hospital visibility, drive patient volume, and align with network objectives.
• Oversees internal and external communications, ensuring consistent messaging that supports employee engagement, reputation management, and brand positioning.
• Serves as hospital media contact and spokesperson as appropriate, maintaining positive relationships with local and regional media outlets.
• Directs community outreach strategies, including sponsorships, events, and CHS Community Connections, to enhance reputation and promote growth.
• Oversees hospital-owned media channels, including websites, organic social media, and online reputation platforms, ensuring content is current, compliant, and consumer-oriented.

Skills

Leadership

Communication

Strategic planning

Cross-functional

Education

Bachelor's Degree in relevant field

Seven (7) plus years of experience in lieu of a Bachelor's

Master's Degree preferred

Job description

Northwest Health is seeking a Director of Marketing to design and execute comprehensive strategies that strengthen the hospital's image, reputation, and market position. This role leads internal and external communications, advertising, community outreach, and media relations in alignment with organizational goals.

The Director collaborates with hospital leadership, corporate and regional marketing teams, and approved vendors to implement digital-first, multi-channel campaigns that drive growth,