Strategic Growth Marketing Lead

BlueScope North America; Missouri; Hybrid; USD 120,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Short and long term disability

Paid time off

Retirement plan

Job summary

BlueScope North America seeks a strategic marketing leader to drive growth, innovation, and market expansion across our residential building products portfolio. You will align market strategy, customer insight, and product development with senior leadership and partners across sales, manufacturing, and digital teams.

The role focuses on defining GTM strategies, segment opportunities, and a three-year roadmap while building influential relationships with customers and industry partners.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Engineering, Construction Management, or a related discipline.
• 7+ years of experience in strategic marketing, product marketing, commercialization, market development, category management, brand management, or a related commercial function.
• Experience developing and executing segment, channel, marketing, or go-to-market plans.
• Proven experience launching new products, solutions, or brands and managing commercialization from planning through execution.
• Experience leading complex, cross-functional initiatives with partners in sales, product development, operations, supply chain, or marketing.
• Strong analytical skills and experience using market research, customer insights, competitive intelligence, and business economics to guide decisions.
• Demonstrated project management, stakeholder management, and executive communication skills.
• Experience managing marketing budgets, priorities, timelines, and performance measures.
• Ability and willingness to travel up to 50% throughout North America.

Responsibilities

• Develop the North American growth strategy for the residential building products market.
• Lead market, segment, customer, channel, and competitive assessments to identify attractive growth opportunities and plays.
• Define priority customer and influencer segments, including distributors, lumberyards, dealers, roll formers, contractors, builders, architects, designers, and homeowners.
• Build go-to-market strategies, value propositions, customer journeys, channel models, and activation plans for priority segments.
• Build a segment demand and forecast model for the residential segment.
• Validate product-market fit and channel acceptance through customer research, pilots, partner feedback, and stage-gate decisions.
• Establish scorecards that track adoption, distribution, leads, conversion, revenue, volume, margin, mix, and customer experience.
• Build a sequenced three-year segment and channel growth roadmap, including capability, resource, technology, partnership, and capital needs.
• Develop influential relationships with customers, partners, industry organizations, and market influencers.

Skills

Strategic marketing

Go-to-market planning

Channel strategy

Cross-functional leadership

Market research

Executive communication

Education

Bachelor's degree in Marketing, Business, Communications, Engineering, Construction Management, or related

MBA or advanced degree in Business/Marketing

Job description

BlueScope North America seeks a strategic marketing leader to drive growth, innovation, and market expansion across our residential building products portfolio. You will align market strategy, customer insight, and product development with senior leadership and partners across sales, manufacturing, and digital teams.

The role focuses on defining GTM strategies, segment opportunities, and a three-year roadmap while building influential relationships with customers and industry partners.