Strategic Field Marketing Leader – Events & Growth

Atakama; New York (NY); On-site; USD 90,000 - 170,000; Full time

Job summary

Atakama is seeking a Field Marketing Manager to own the events program end to end, from conference selection to pipeline impact. You’ll lead a team, travel extensively and manage budgets with the VP of Marketing, building memorable experiences that drive revenue.

You’ll run multi-channel events—dinners, workshops, roundtables, virtual programs—and orchestrate attendee acquisition, sponsorships and on-site execution across 100+ annual events.

Qualifications

• 5+ years of B2B event management across flagship and regional conferences, dinners, peer groups, roundtables and virtual events.
• Track record of self-hosted events that filled the room with the right people.
• MSP or IT channel experience, with relationships across event organizers, peer groups, distributors and vendors.
• Confidence presenting to any audience, from a 20-person dinner to a conference stage.
• Strong operations across booths, merch, shipments, vendors and travel, with several events running at once.
• 2+ years managing people, plus ownership of event budgets and funnel outcomes from MQL to revenue.
• Comfort in Salesforce campaigns and reporting, plus a project management tool like ClickUp.
• Willingness to travel consistently.

Responsibilities

• Own the annual calendar across conferences, regional shows, peer groups, roundtables, hosted and virtual events.
• Score every event on attendees, prospect fit, cost per attendee and projected pipeline, then recommend go, no-go or test.
• Know the MSP and cybersecurity event landscape cold and negotiate sponsorships and speaking slots with organizers.
• Run Atakama-owned dinners, workshops, roundtables and bespoke events built around target accounts, often alongside major conferences.
• Run a recurring virtual program of webinars, virtual roundtables and panels, with speakers from partners, customers and Atakama.
• Own attendee acquisition: invite lists with sales, promotion across email, LinkedIn and partner channels, and registration.
• Lead our presence at flagship and regional MSP and cybersecurity events, from booth concept to on-site execution.
• Book meetings with sales before each event and route every lead within 24 hours.
• Present anywhere: keynotes, panels, dinner welcomes, webinars and roundtables. Be a trusted voice in the community.
• Run logistics: venues, vendors, AV, booths, shipments, merch inventory, travel and lodging.
• Build playbooks so every event runs to the same standard.
• Lead and develop a team of Field Marketing Associates who can run events independently.
• Set quarterly and annual targets for MQLs, SQLs, SALs, pipeline and revenue, and the budget to hit them, with the VP of Marketing.
• Report results by event in Salesforce and shift spend toward what performs.

Skills

B2B event management

Public speaking

Event logistics

People management

Salesforce reporting

Budget ownership

Strategic scheduling

Tools

Salesforce

ClickUp

Lead-capture tools

Meeting-booking tools

Job description

Atakama is seeking a Field Marketing Manager to own the events program end to end, from conference selection to pipeline impact. You’ll lead a team, travel extensively and manage budgets with the VP of Marketing, building memorable experiences that drive revenue.

You’ll run multi-channel events—dinners, workshops, roundtables, virtual programs—and orchestrate attendee acquisition, sponsorships and on-site execution across 100+ annual events.