Field Marketing Manager

Atakama; New York (NY); On-site; USD 90,000 - 170,000; Full time

Job summary

Atakama is seeking a Field Marketing Manager to own the events program end to end, from conference selection to pipeline impact. You’ll lead a team, travel extensively and manage budgets with the VP of Marketing, building memorable experiences that drive revenue.

You’ll run multi-channel events—dinners, workshops, roundtables, virtual programs—and orchestrate attendee acquisition, sponsorships and on-site execution across 100+ annual events.

Qualifications

• 5+ years of B2B event management across flagship and regional conferences, dinners, peer groups, roundtables and virtual events.
• Track record of self-hosted events that filled the room with the right people.
• MSP or IT channel experience, with relationships across event organizers, peer groups, distributors and vendors.
• Confidence presenting to any audience, from a 20-person dinner to a conference stage.
• Strong operations across booths, merch, shipments, vendors and travel, with several events running at once.
• 2+ years managing people, plus ownership of event budgets and funnel outcomes from MQL to revenue.
• Comfort in Salesforce campaigns and reporting, plus a project management tool like ClickUp.
• Willingness to travel consistently.

Responsibilities

• Own the annual calendar across conferences, regional shows, peer groups, roundtables, hosted and virtual events.
• Score every event on attendees, prospect fit, cost per attendee and projected pipeline, then recommend go, no-go or test.
• Know the MSP and cybersecurity event landscape cold and negotiate sponsorships and speaking slots with organizers.
• Run Atakama-owned dinners, workshops, roundtables and bespoke events built around target accounts, often alongside major conferences.
• Run a recurring virtual program of webinars, virtual roundtables and panels, with speakers from partners, customers and Atakama.
• Own attendee acquisition: invite lists with sales, promotion across email, LinkedIn and partner channels, and registration.
• Lead our presence at flagship and regional MSP and cybersecurity events, from booth concept to on-site execution.
• Book meetings with sales before each event and route every lead within 24 hours.
• Present anywhere: keynotes, panels, dinner welcomes, webinars and roundtables. Be a trusted voice in the community.
• Run logistics: venues, vendors, AV, booths, shipments, merch inventory, travel and lodging.
• Build playbooks so every event runs to the same standard.
• Lead and develop a team of Field Marketing Associates who can run events independently.
• Set quarterly and annual targets for MQLs, SQLs, SALs, pipeline and revenue, and the budget to hit them, with the VP of Marketing.
• Report results by event in Salesforce and shift spend toward what performs.

Skills

B2B event management

Public speaking

Event logistics

People management

Salesforce reporting

Budget ownership

Strategic scheduling

Tools

Salesforce

ClickUp

Lead-capture tools

Meeting-booking tools

Job description

The role

The Field Marketing Manager owns Atakama's events program end to end, from event selection to pipeline and revenue. You'll run our presence at conferences and regional shows, and build our own dinners, workshops, roundtables, peer groups and virtual events. Atakama attends 100+ events annually; you’ll be expected to travel a significant portion of the year. You'll lead a team of field marketing associates, present on stage, and set goals and budget with the VP of Marketing.

• Reports to: VP of Marketing
• Manages: Field Marketing Associates

What you'll do

Strategy and selection

• Own the annual calendar across conferences, regional shows, peer groups, roundtables, hosted and virtual events.
• Score every event on attendees, prospect fit, cost per attendee and projected pipeline, then recommend go, no-go or test.
• Know the MSP and cybersecurity event landscape cold and negotiate sponsorships and speaking slots with organizers.

Hosted and virtual events

• Run Atakama-owned dinners, workshops, roundtables and bespoke events built around target accounts, often alongside major conferences.
• Run a recurring virtual program of webinars, virtual roundtables and panels, with speakers from partners, customers and Atakama.
• Own attendee acquisition: invite lists with sales, promotion across email, LinkedIn and partner channels, and registration.

Conferences and the stage

• Lead our presence at flagship and regional MSP and cybersecurity events, from booth concept to on-site execution.
• Book meetings with sales before each event and route every lead within 24 hours.
• Present anywhere: keynotes, panels, dinner welcomes, webinars and roundtables. Be a trusted voice in the community.

Operations and team

• Run logistics: venues, vendors, AV, booths, shipments, merch inventory, travel and lodging.
• Build playbooks so every event runs to the same standard.
• Lead and develop a team of Field Marketing Associates who can run events independently.

Goals and budget

• Set quarterly and annual targets for MQLs, SQLs, SALs, pipeline and revenue, and the budget to hit them, with the VP of Marketing.
• Report results by event in Salesforce and shift spend toward what performs.

What you bring

• 5+ years of B2B event management across flagship and regional conferences, dinners, peer groups, roundtables and virtual events.
• A track record of self-hosted events that filled the room with the right people.
• MSP or IT channel experience, with relationships across event organizers, peer groups, distributors and vendors.
• Confidence presenting to any audience, from a 20-person dinner to a conference stage.
• Strong operations across booths, merch, shipments, vendors and travel, with several events running at once.
• 2+ years managing people, plus ownership of event budgets and funnel outcomes from MQL to revenue.
• Comfort in Salesforce campaigns and reporting, plus a project management tool like ClickUp.
• Willingness to travel consistently.

Nice to have

• Cybersecurity or security SaaS event experience.
• Building an events program from a small foundation at a seed or Series A company.
• Relationships with MSP peer-group leaders and community organizers.
• Experience with lead-capture and meeting-booking tools, or running a partner advisory council.