Strategic External Communications Specialist II

SchoolsFirst Federal Credit Union; United States; Hybrid; USD 78,000 - 118,000; Full time

Job summary

SchoolsFirst FCU is seeking a Communication Specialist II to support external communications across media relations, social channels, and public-facing platforms. You will help craft and distribute content that strengthens the credit union’s reputation and brand alignment.

The role requires a skilled writer and organized project manager who can juggle multiple priorities, collaborate with stakeholders, and deliver engaging content that resonates with diverse external audiences.

Qualifications

• High School Diploma or GED; Bachelor's Degree in a related field or equivalent years of experience.
• 3-5 years of prior relevant experience.
• Strong written, verbal, and interpersonal communication skills for multi-channel content.
• Knowledge of communications, public relations, media relations, social media, and digital communications.
• Ability to maintain brand messaging, tone, and voice across channels.
• Excellent organizational and project management skills with deadline discipline.
• Ability to collaborate with stakeholders at all levels and manage multiple priorities.
• Experience with content management systems, social media tools, media monitoring, and MS Office.

Responsibilities

• Supports development and execution of external communications strategies to enhance reputation and brand awareness.
• Creates and coordinates content across public-facing channels including media relations, social media, and websites.
• Partners with internal stakeholders and external vendors to develop content promoting initiatives and achievements.
• Ensures communications are accurate, consistent, and aligned with brand voice and messaging.
• Supports media relations activities, including materials prep, media lists, and inquiries coordination.
• Publishes and monitors content across social channels; identifies engagement opportunities and escalates concerns.
• Publishes website content updates including press releases.
• Maintains editorial calendars, distribution lists, and communications resources.
• Coordinates communications projects with internal partners and external vendors to ensure timely delivery.
• Monitors performance and prepares reports on media coverage and engagement.

Skills

Written communication

Verbal communication

Interpersonal skills

Content creation

Project management

Education

Bachelor's Degree in Communications

Tools

Content management systems

Social media management platforms

Media monitoring tools

Microsoft Office

Job description

SchoolsFirst FCU is seeking a Communication Specialist II to support external communications across media relations, social channels, and public-facing platforms. You will help craft and distribute content that strengthens the credit union’s reputation and brand alignment.

The role requires a skilled writer and organized project manager who can juggle multiple priorities, collaborate with stakeholders, and deliver engaging content that resonates with diverse external audiences.