Communication Specialist II

SchoolsFirst Federal Credit Union; United States; Hybrid; USD 78,000 - 118,000; Full time

Job summary

SchoolsFirst FCU is seeking a Communication Specialist II to support external communications across media relations, social channels, and public-facing platforms. You will help craft and distribute content that strengthens the credit union’s reputation and brand alignment.

The role requires a skilled writer and organized project manager who can juggle multiple priorities, collaborate with stakeholders, and deliver engaging content that resonates with diverse external audiences.

Qualifications

• High School Diploma or GED; Bachelor's Degree in a related field or equivalent years of experience.
• 3-5 years of prior relevant experience.
• Strong written, verbal, and interpersonal communication skills for multi-channel content.
• Knowledge of communications, public relations, media relations, social media, and digital communications.
• Ability to maintain brand messaging, tone, and voice across channels.
• Excellent organizational and project management skills with deadline discipline.
• Ability to collaborate with stakeholders at all levels and manage multiple priorities.
• Experience with content management systems, social media tools, media monitoring, and MS Office.

Responsibilities

• Supports development and execution of external communications strategies to enhance reputation and brand awareness.
• Creates and coordinates content across public-facing channels including media relations, social media, and websites.
• Partners with internal stakeholders and external vendors to develop content promoting initiatives and achievements.
• Ensures communications are accurate, consistent, and aligned with brand voice and messaging.
• Supports media relations activities, including materials prep, media lists, and inquiries coordination.
• Publishes and monitors content across social channels; identifies engagement opportunities and escalates concerns.
• Publishes website content updates including press releases.
• Maintains editorial calendars, distribution lists, and communications resources.
• Coordinates communications projects with internal partners and external vendors to ensure timely delivery.
• Monitors performance and prepares reports on media coverage and engagement.

Skills

Written communication

Verbal communication

Interpersonal skills

Content creation

Project management

Education

Bachelor's Degree in Communications

Tools

Content management systems

Social media management platforms

Media monitoring tools

Microsoft Office

Job description

We’re always looking for diverse, talented, service-oriented people to join our exceptional team. Communication Specialist II

Pay Range: $78,419.00 - $117,628.00
Scheduled Weekly Hours: 40

What You’ll Be Doing

Supports the development and execution of external communications strategies that enhance the Credit Union’s reputation, strengthen brand awareness, and advance organizational priorities. This role creates and coordinates content across public-facing channels, including media relations, social media, and other external communications platforms, while ensuring messaging is consistent, engaging, and aligned with the organization’s brand and strategic objectives. The ideal candidate is a skilled writer, organized project manager, and collaborative communicator who can effectively manage multiple priorities and engage diverse external audiences.

Essential Functions

• Support the execution of external communications initiatives that align with organizational objectives and brand standards.
• Develop, edit, and distribute content across external channels, including media relations, social media, website, and public-facing communications.
• Partner with internal stakeholders and external vendors to gather information and develop content that promotes organizational initiatives and achievements.
• Ensure communications are accurate, consistent, and aligned with the Credit Union's brand voice and messaging.
• Support media relations activities, including preparing materials, maintaining media lists, and coordinating responses to inquiries and interview requests.
• Publish and monitor content across social media channels, identifying engagement opportunities and escalating potential concerns as needed.
• Publish website content updates including press releases.
• Maintain editorial calendars, distribution lists, and communications resources to support content planning and execution.
• Coordinate communications projects with internal partners and external vendors to ensure timely delivery.
• Monitor communications performance and prepare reports on media coverage, audience engagement, and campaign results.
• Manage multiple assignments while maintaining quality, organization, and attention to detail.

Additional Job Functions

Performs other duties as assigned. Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties. Failure to do so may result in disciplinary and other employment related actions.

Qualifications

• High School Diploma or GED required.
• Bachelor's Degree in a related field or equivalent years of experience required.
• 3-5 years of prior relevant experience required.
• Strong written, verbal, and interpersonal communication skills, with the ability to create, edit, and deliver clear, engaging content across multiple communication channels.
• Knowledge of communications, public relations, media relations, social media, and digital communications best practices.
• Ability to maintain consistent brand messaging, tone, and voice across a variety of internal and external communications.
• Strong organizational and project management skills, with the ability to manage multiple priorities, coordinate stakeholders, and meet deadlines in a fast-paced environment.
• Ability to build collaborative working relationships and effectively partner with stakeholders across all levels of the organization.
• Experience using content management systems, social media management platforms, media monitoring tools, and Microsoft Office applications.
• Ability to monitor communications performance, analyze data and trends, and prepare reports to support continuous improvement and decision-making.
• Strong attention to detail, critical thinking, and problem-solving skills, with the ability to work independently and exercise sound judgment.
• Demonstrated initiative, adaptability, and a proactive approach to managing communications projects and responsibilities.

SchoolsFirst FCU is committed to Diverse, Equitable, and Inclusive Hiring. At SchoolsFirst FCU we are dedicated to building and growing a diverse, inclusive, and authentic Dream Team, so if you’re excited about a position or wanting to make a career change but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. Many skills are transferrable and you may be just the right candidate for the position, or for other roles we are working on. SchoolsFirst Federal Credit Union is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. SchoolsFirst FCU is an equal opportunity employer and prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibits discrimination against all individuals based on their race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, political affiliation, or genetic information. This organization participates in E-Verify.

We’re passionate about living our mission of providing Members with World-Class Personal Service and financial security. There's a reason we love coming to work every day. We have the privilege of serving those who build the future: school employees, and the families who make their work possible. Our success is built on our relationships with each other, our Members and the community. We value teamwork and face-to-face interactions and believe we’re at our best when we’re collaborating in-person. We also know the flexibility to work remotely benefits the wellbeing of our team.

View the work location information below on the job listing that interests you.

100% on-site, 0% remote. Including those serving Members in-person at our branches. Three days a week in the office and up to two days remote. Hybrid teams coordinate on-site days to collaborate in-person. Up to 100% remote. Select individual contributor roles may be given the option to work fully remote.