Strategic Events & Sponsorship Lead

AssetMark; Concord (NC); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Flex Time

401K

Medical Insurance

Dental Insurance

Vision Insurance

Volunteer Time Off

Career Development

Fitness Reimbursement

Hybrid Work Schedule

Job summary

AssetMark seeks an experienced Program Lead to manage a portfolio of sponsored events and trade shows, ensuring strategic alignment with brand goals. You will oversee sponsorship outreach, vendor coordination, and post-event ROI reporting, coordinating across sales, marketing, and leadership.

Hybrid work is available with proximity to Charlotte, NC or Concord, CA. The role emphasizes budget accountability, timeline management, and cross-functional collaboration to maximize engagement and

Qualifications

• BA degree in marketing, business, or related field, or equivalent work experience.
• 5+ years of experience in event management, sponsorship marketing, or trade show planning.

Responsibilities

• Develop and execute strategic plans for AssetMark’s presence at sponsored events.
• Manage end-to-end trade show participation including booth design and logistics.
• Optimize exhibit spaces for brand visibility and lead generation.
• Coordinate venue contracts, shipping, setup, teardown, and vendor management.
• Partner with sales, marketing and leadership to engage advisors and develop opportunities.
• Analyze event performance and provide post-event reports.
• Lead sponsorship outreach for AssetMark-hosted events and manage sponsor relationships.
• Oversee sponsorship prospectuses and pitch materials with marketing and sales.
• Act as liaison for sponsors ensuring branding and on-site activations meet contract terms.
• Manage sponsorship fulfillment and post-event reporting.
• Collaborate to integrate sponsored elements into events and maximize value.
• Develop budgets and execution plans with cross-functional teams.
• Maintain vendor relationships with design firms and logistics partners.
• Track ROI metrics and report insights to leadership.
• Identify efficiencies to enhance event and sponsorship strategy.

Skills

Trade show logistics

Sponsorship management

Event marketing

Budget management

Vendor coordination

Cross-functional collaboration

PowerPoint

Excel

Attendance engagement

Education

BA in marketing/business/related field

Tools

CRM systems (Salesforce)

Event technology platforms

Job description

AssetMark seeks an experienced Program Lead to manage a portfolio of sponsored events and trade shows, ensuring strategic alignment with brand goals. You will oversee sponsorship outreach, vendor coordination, and post-event ROI reporting, coordinating across sales, marketing, and leadership.

Hybrid work is available with proximity to Charlotte, NC or Concord, CA. The role emphasizes budget accountability, timeline management, and cross-functional collaboration to maximize engagement and