Program Lead, Sponsored and Series Events

AssetMark

Concord (NH)

Hybrid

USD 110,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Hybrid work schedule

401K – Employer match

Medical, Dental, Vision

HSA – Employer contribution

Volunteer Time Off

Career Development

Fitness Reimbursement

Hybrid Work Schedule

Job summary

AssetMark seeks a Program Lead to manage its portfolio of sponsored events, trade shows, and key programs, driving event execution, timeline discipline, and ROI analysis across cross‑functional teams.

You will oversee sponsorship outreach, booth logistics, vendor coordination, and post‑event reporting, with a hybrid schedule and proximity to our offices in Charlotte, NC or Concord, CA. This role partners with Sales and Marketing to maximize brand exposure and advisor engagement.

Qualifications

BA degree in marketing, business, or related field.
5+ years of experience in event management, sponsorship marketing, or trade show planning.
Strong project management, cross-functional collaboration, and budget management.

Responsibilities

Lead end-to-end trade show management, including strategy, design, logistics, and activations.
Drive sponsorship outreach and fulfillment for AssetMark events with post-event reporting.
Coordinate with sales, marketing, and leadership to boost advisor engagement and ROI.
Track ROI metrics and provide insights for future events.

Skills

Trade show logistics

Sponsorship management

Budgeting

Vendor coordination

Cross-functional collaboration

PowerPoint

Excel

Salesforce experience

Education

BA in marketing/business or related field

Tools

Salesforce

CRM platforms

Event apps

Sponsorship tracking tools

Job description

Job Description:

The Job/What You’ll Do:

The Program Lead is responsible for managing AssetMark’s portfolio of series and key events. This role will emphasize trade show execution, timeline management, cross-functional coordination, budget accountability, and ROI analysis. It demands operational excellence, attention to detail, and an ability to drive outcomes through collaboration and project discipline.

This role ensures seamless execution of sponsored and hosted events while maximizing brand exposure and engagement. Additionally, this position will oversee the sponsorship outreach and fulfillment for AssetMark-hosted events, including Gold Forum, Platinum Summit, and Women’s Advisor Forum.

The ideal candidate is an experienced event professional with expertise in trade show logistics, sponsorship management, and vendor coordination. This person will act as a strategic partner across internal teams, aligning event execution with business objectives while ensuring a high return on investment for all sponsorship engagements.

We can consider candidates for this position who are able to accommodate a hybrid work schedule and are close to our office location in Charlotte, NC or Concord, CA

Responsibilities:

Third-Party Sponsored Events & Trade Show Management:

Develop and execute strategic plans for AssetMark’s presence at sponsored third-party events, ensuring alignment with brand and business goals
Manage end-to-end trade show participation, including booth design, exhibitor logistics, sponsorship activations, and attendee engagement
Optimize exhibit spaces for maximum brand visibility and lead generation
Coordinate all logistics, including venue contracts, shipping, setup, teardown, and vendor management
Partner with sales, marketing, and leadership to develop strategies that drive advisor engagement and business development opportunities at these events
Analyze event performance, collect stakeholder feedback, and provide post-event reports to measure success and optimize future participation

Sponsorship Outreach & Fulfillment for AssetMark Events:

Lead sponsorship outreach efforts for AssetMark-hosted events, managing relationships with sponsors to secure participation and maximize engagement.
Oversee the creation of sponsorship prospectuses and pitch materials in collaboration with marketing and sales teams
Act as the primary liaison for sponsors, ensuring contractual obligations are met, including branding, on-site activations, and speaking opportunities
Manage the sponsorship fulfillment process, ensuring seamless communication, deliverable execution, and post-event reporting
Collaborate with internal teams to ensure sponsored elements within AssetMark events are well-integrated and deliver value to both sponsors and attendees

General Event Operations & Strategic Collaboration:

Partner with marketing, creative, and finance teams to develop event strategies, budgets, and execution plans
Maintain vendor relationships, including exhibit design firms, event technology providers, and logistics partners
Ensure seamless integration of pre-event, during-event, and post-event marketing efforts to maximize impact
Track sponsorship and event ROI metrics, reporting key insights to leadership
Identify and implement efficiencies to enhance AssetMark’s event and sponsorship strategy

Knowledge, Skills, and Abilities:

Strong understanding of trade show logistics, sponsorship management, and event marketing
Ability to manage multiple projects, meet deadlines, and navigate fast-paced environments
Proven ability to track and manage budgets effectively.
Exceptional relationship-building skills with internal stakeholders, sponsors, and vendors
Strong written and verbal communication skills; experience in PowerPoint and Excel preferred
Highly detail-oriented with a problem-solving mindset
Working knowledge of campaign functions in Salesforce is preferred
Proficiency in event technology, including CRM platforms, event apps, and sponsorship tracking tools, is preferred
Ability to travel (30%) is required.

Education & Experience:

BA degree in marketing, business, or a related field, or equivalent work experience
5+ years of experience in event management, sponsorship marketing, or trade show planning

Compensation: The Base Salary range for this position is between $95,000-$105,000 for Charlotte and between $110,000-$120,000 for Concord.

This information reflects a base salary range that AssetMark reasonably expects to pay for the position based on a number of factors which may include job-related knowledge, skills, education, experience, and actual work location. This position will also be eligible for additional variable incentive compensation and competitive benefits.

Candidates must be legally authorized to work in the US to be considered. We are unable to provide visa sponsorship for this position.

Who We Are & What We Offer:

We are AssetMark,a company on the move, shaping the future of financial services. Growth is in our DNA. Every day, we combine technology, insight, and collaboration to create new possibilities for advisors,forour peopleandforourinvestors.At AssetMarkyour ideas matter;they’reheard, valued, and drive meaningful change. Join a team that sets new standards and creates space for you to thrive and do your best work.

Our Mission

Our mission is simple: to help our 10,500+ financial advisors make a meaningful difference in their clients’ lives. We do this by combining powerful technology, holistic support, and expert consulting to help advisors run stronger, more efficient businesses. Backed by a comprehensive suite of investment solutions and a trust company that boasts of $150B+ AUM, our platform empowers advisors to deliver exceptional service and an outstanding client experience.

Our Values

Heart. Client Success. Integrity. Respect.Excellence. Our values are how we show up every day.

We believe in:

Leading with Heart, in truly making a difference in the lives of others: teammates, clients, investors and communities.
Obsessing over Client Success, bringing a relentless focus on what matters to clients that sets us apart and creates loyal, lasting relationships.
Unyielding Integrity, doingwhat’sright, always. Even whenit’shard.
Collective Respect, in being authentic,inclusiveand valuing all voices while winning together.
Operatingwith Excellence, in learning fast, continuously improving,innovatingand collaborating to find new and better solutions.

These values shape our culture, guide our decisions, and define what it means to be part of the AssetMark family.

Our Culture & Benefits

Our culture brings our mission and values to life. Here, we dowhat’sright, embrace diverse ideas, and innovate together. We also offer a wide range of benefits to support you and your family—because thriving at work starts with thriving in life.