Strategic Event & Sponsorship Program Lead

AssetMark; Charlotte (NC); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Hybrid Work Schedule

401K - Employer Match

Medical, Dental, Vision

Job summary

AssetMark is seeking a Program Lead to manage its portfolio of sponsored events, overseeing trade show logistics, sponsorship outreach, and ROI analysis in a hybrid role near Charlotte, NC or Concord, CA.

You will coordinate end-to-end event participation, develop budgets, and partner with sales and marketing to maximize engagement and brand exposure, with a 30% travel expectation.

The role requires a BA in marketing and 5+ years in event management or sponsorship marketing.

Qualifications

• BA degree in marketing, business, or a related field, or equivalent work experience.
• 5+ years of experience in event management, sponsorship marketing, or trade show planning.

Responsibilities

• Develop and execute strategic plans for AssetMark's presence at sponsored third-party events, ensuring alignment with brand and business goals.
• Manage end-to-end trade show participation, including booth design, exhibitor logistics, sponsorship activations, and attendee engagement.
• Lead sponsorship outreach efforts for AssetMark-hosted events, managing relationships with sponsors to secure participation and maximize engagement.
• Oversee sponsorship fulfillment process, ensuring seamless communication and post-event reporting.

Skills

Trade show logistics

Sponsorship management

Budget management

Vendor coordination

Cross-functional collaboration

PowerPoint

Excel

Communication

Travel coordination

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Event management software

Job description

AssetMark is seeking a Program Lead to manage its portfolio of sponsored events, overseeing trade show logistics, sponsorship outreach, and ROI analysis in a hybrid role near Charlotte, NC or Concord, CA.

You will coordinate end-to-end event participation, develop budgets, and partner with sales and marketing to maximize engagement and brand exposure, with a 30% travel expectation.

The role requires a BA in marketing and 5+ years in event management or sponsorship marketing.