Program Lead, Sponsored and Series Events

AssetMark; Charlotte (NC); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Hybrid Work Schedule

401K - Employer Match

Medical, Dental, Vision

Job summary

AssetMark is seeking a Program Lead to manage its portfolio of sponsored events, overseeing trade show logistics, sponsorship outreach, and ROI analysis in a hybrid role near Charlotte, NC or Concord, CA.

You will coordinate end-to-end event participation, develop budgets, and partner with sales and marketing to maximize engagement and brand exposure, with a 30% travel expectation.

The role requires a BA in marketing and 5+ years in event management or sponsorship marketing.

Qualifications

• BA degree in marketing, business, or a related field, or equivalent work experience.
• 5+ years of experience in event management, sponsorship marketing, or trade show planning.

Responsibilities

• Develop and execute strategic plans for AssetMark's presence at sponsored third-party events, ensuring alignment with brand and business goals.
• Manage end-to-end trade show participation, including booth design, exhibitor logistics, sponsorship activations, and attendee engagement.
• Lead sponsorship outreach efforts for AssetMark-hosted events, managing relationships with sponsors to secure participation and maximize engagement.
• Oversee sponsorship fulfillment process, ensuring seamless communication and post-event reporting.

Skills

Trade show logistics

Sponsorship management

Budget management

Vendor coordination

Cross-functional collaboration

PowerPoint

Excel

Communication

Travel coordination

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Event management software

Job description

Job Description

The Program Lead is responsible for managing AssetMark's portfolio of series and key events. This role will emphasize trade show execution, timeline management, cross-functional coordination, budget accountability, and ROI analysis. It demands operational excellence, attention to detail, and an ability to drive outcomes through collaboration and project discipline. This role ensures seamless execution of sponsored and hosted events while maximizing brand exposure and engagement. Additionally, this position will oversee the sponsorship outreach and fulfillment for AssetMark-hosted events, including Gold Forum, Platinum Summit, and Women's Advisor Forum. The ideal candidate is an experienced event professional with expertise in trade show logistics, sponsorship management, and vendor coordination. This person will act as a strategic partner across internal teams, aligning event execution with business objectives while ensuring a high return on investment for all sponsorship engagements. We can consider candidates for this position who are able to accommodate a hybrid work schedule and are close to our office location in Charlotte, NC or Concord, CA.

Responsibilities

• Develop and execute strategic plans for AssetMark's presence at sponsored third-party events, ensuring alignment with brand and business goals
• Manage end-to-end trade show participation, including booth design, exhibitor logistics, sponsorship activations, and attendee engagement
• Optimize exhibit spaces for maximum brand visibility and lead generation
• Coordinate all logistics, including venue contracts, shipping, setup, teardown, and vendor management
• Partner with sales, marketing, and leadership to develop strategies that drive advisor engagement and business development opportunities at these events
• Analyze event performance, collect stakeholder feedback, and provide post-event reports to measure success and optimize future participation
• Lead sponsorship outreach efforts for AssetMark-hosted events, managing relationships with sponsors to secure participation and maximize engagement
• Oversee the creation of sponsorship prospectuses and pitch materials in collaboration with marketing and sales teams
• Act as the primary liaison for sponsors, ensuring contractual obligations are met, including branding, on-site activations, and speaking opportunities
• Manage the sponsorship fulfillment process, ensuring seamless communication, deliverable execution, and post-event reporting
• Collaborate with internal teams to ensure sponsored elements within AssetMark events are well-integrated and deliver value to both sponsors and attendees
• Partner with marketing, creative, and finance teams to develop event strategies, budgets, and execution plans
• Maintain vendor relationships, including exhibit design firms, event technology providers, and logistics partners
• Ensure seamless integration of pre-event, during-event, and post-event marketing efforts to maximize impact
• Track sponsorship and event ROI metrics, reporting key insights to leadership
• Identify and implement efficiencies to enhance AssetMark's event and sponsorship strategy

Knowledge, Skills, and Abilities

• Strong understanding of trade show logistics, sponsorship management, and event marketing
• Ability to manage multiple projects, meet deadlines, and navigate fast-paced environments
• Proven ability to track and manage budgets effectively
• Exceptional relationship-building skills with internal stakeholders, sponsors, and vendors
• Strong written and verbal communication skills; experience in PowerPoint and Excel preferred
• Highly detail-oriented with a problem-solving mindset
• Working knowledge of campaign functions in Salesforce is preferred
• Proficiency in event technology, including CRM platforms, event apps, and sponsorship tracking tools, is preferred
• Ability to travel (30%) is required

Education & Experience

BA degree in marketing, business, or a related field, or equivalent work experience

5+ years of experience in event management, sponsorship marketing, or trade show planning

Compensation

The base salary range for this position is between $95,000-$105,000 for Charlotte and between $110,000-$120,000 for Concord. This information reflects a base salary range that AssetMark reasonably expects to pay for the position based on a number of factors which may include job-related knowledge, skills, education, experience, and actual work location.

This position will also be eligible for additional variable incentive compensation and competitive benefits.

Eligibility and Legal | Visa and Sponsorship

Candidates must be legally authorized to work in the US to be considered. We are unable to provide visa sponsorship for this position.

Who We Are & What We Offer

We are AssetMark, a company on the move, shaping the future of financial services. Growth is in our DNA. Every day, we combine technology, insight, and collaboration to create new possibilities for advisors, for our people and for our investors. At AssetMark your ideas matter; they're heard, valued, and drive meaningful change. Join a team that sets new standards and creates space for you to thrive and do your best work.

Our Mission

Our mission is simple: to help our 10,500+ financial advisors make a meaningful difference in their clients’ lives. We do this by combining powerful technology, holistic support, and expert consulting to help advisors run stronger, more efficient businesses. Backed by a comprehensive suite of investment solutions and a trust company that boasts of $150B+ AUM, our platform empowers advisors to deliver exceptional service and an outstanding client experience.

Our Values

Heart. Client Success. Integrity. Respect. Excellence.

Our values are how we show up every day. We believe in: Leading with Heart, in truly making a difference in the lives of others: teammates, clients, investors and communities. Obsessing over Client Success, bringing a relentless focus on what matters to clients that sets us apart and creates loyal, lasting relationships. Unyielding Integrity, doing what's right, always. Even when it's hard. Collective Respect, in being authentic, inclusive and valuing all voices while winning together. Operating with Excellence, in learning fast, continuously improving, innovating and collaborating to find new and better solutions. These values shape our culture, guide our decisions, and define what it means to be part of the AssetMark family.

Our Culture & Benefits

Our culture brings our mission and values to life. Here, we do what's right, embrace diverse ideas, and innovate together. We also offer a wide range of benefits to support you and your family- because thriving at work starts with thriving in life.

• Flex Time or Paid Time Off and Sick Time Off
• 401K - 6% Employer Match
• Medical, Dental, Vision - HDHP or PPO
• HSA - Employer contribution (HDHP only)
• Volunteer Time Off
• Career Development / Recognition
• Fitness Reimbursement
• Hybrid Work Schedule

As an Equal Opportunity Employer, AssetMark is committed to building a diverse and inclusive workplace where everyone feels valued.

AssetMark is a fast-growing financial technology company changing the game for advisors and their clients. If you are searching for a challenging, rewarding, and evolving career, you have come to the right place. We offer competitive salaries, full benefits, and excellent opportunities for growth.