Strategic Enrollment Lead, Middle School Admissions

Durham Academy; Durham (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Durham Academy in Durham, NC is seeking an Assistant Director of Enrollment Management to support recruitment, evaluation, enrollment and retention of prospective students and families across PK–12, with primary responsibility for Middle School admissions. The Assistant Director builds strong relationships throughout the enrollment process and helps develop strategies to strengthen the enrollment pipeline.

This is a full-time, 12-month role reporting to the Director of Enrollment Management.

Qualifications

• Three or more years of experience in admissions, enrollment management, marketing, communications or related field.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines.
• Strong digital and data literacy; experience with Veracross or another admissions/CRM platform preferred.
• Ability to analyze enrollment data and translate findings into actionable recommendations.
• Demonstrated ability to build strong relationships with students, families and colleagues.
• Commitment to building a diverse, equitable and engaging school community.
• Flexibility to participate in occasional evening and weekend admissions events.
• Commitment to Durham Academy’s mission to prepare students for moral, happy and productive lives.

Responsibilities

• Manage key aspects of the admissions process from inquiry through enrollment, including family communication, interviews, student visits, tours, assessments and follow-up.
• Serve as the primary Enrollment Management contact for Middle School prospective families while supporting PK–12 admissions initiatives as needed.
• Lead Middle School Admissions Committee, including reviewing applicant files and assisting with committee training.
• Oversee ISEE testing and other screening processes for Middle and Upper School applicants.
• Lead Middle School weekly prospective-family tours and the Student Ambassador Program.
• Spearhead the new-student mentor/mentee program and coordinate new-family events.
• Develop and implement enrollment marketing and communication strategies to grow the prospective-family pipeline.
• Partner with Communications and Marketing to develop enrollment messaging and digital content.
• Maintain accurate admissions data and develop reports, surveys and dashboards to monitor the enrollment funnel.
• Analyze enrollment trends, recruitment sources, event participation, and marketing effectiveness to inform strategy.
• Lead retention and transition programming for students and families and support re-enrollment initiatives.
• Perform other duties as assigned by the Director of Enrollment Management.

Skills

Interpersonal communication

Organizational skills

Project management

Data literacy

Analytical thinking

Relationship building

Flexibility

Time management

Communication

Tools

Veracross

Job description

Durham Academy in Durham, NC is seeking an Assistant Director of Enrollment Management to support recruitment, evaluation, enrollment and retention of prospective students and families across PK–12, with primary responsibility for Middle School admissions. The Assistant Director builds strong relationships throughout the enrollment process and helps develop strategies to strengthen the enrollment pipeline.

This is a full-time, 12-month role reporting to the Director of Enrollment Management.