Enrollment Management Lead - Middle School Admissions

Durham Academy, Incorporated; Durham (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

Durham Academy is seeking an Assistant Director of Enrollment Management in Durham, NC, to support the recruitment, evaluation, enrollment and retention of prospective students and families across PK–12, with primary responsibility for Middle School admissions.

The role emphasizes building relationships with families, coordinating interviews and campus visits, and developing marketing strategies to grow the enrollment pipeline.

Qualifications

• Excellent written, verbal and interpersonal communication skills.
• Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines.
• Strong digital and data literacy; experience with Veracross or another admissions/CRM platform preferred.
• Ability to analyze enrollment data and translate findings into actionable recommendations.
• Demonstrated ability to build strong relationships with students, families and colleagues.

Responsibilities

• Manage key aspects of the admissions process from inquiry through enrollment, including family communication, interviews, student visits, tours, assessments and follow-up.
• Serve as the primary Enrollment Management contact for Middle School prospective families while also supporting PK–12 admissions initiatives as needed.
• Serve on and help lead the Middle School Admissions Committee, including reviewing applicant files, making admission recommendations and assisting with the selection and training of committee members.
• Oversee ISEE testing and other screening processes for Middle and Upper School applicants.
• Lead Middle School weekly prospective-family tours and the Student Ambassador Program.
• Spearhead the new-student mentor/mentee program and coordinate new-family events.
• Develop and implement enrollment marketing and communication strategies to grow the prospective-family pipeline, strengthen engagement and support conversion from inquiry through enrollment.
• Partner with Communications and Marketing to develop compelling enrollment messaging, digital content and storytelling that effectively communicates Durham Academy’s programs, community and value proposition.
• Maintain accurate admissions data and develop reports, surveys and dashboards to monitor the enrollment funnel.
• Analyze enrollment trends, recruitment sources, event participation, family feedback and marketing effectiveness to inform enrollment strategy and identify opportunities for improvement.
• Lead retention and transition programming for students and families and support new-family onboarding and re-enrollment initiatives.
• Perform other duties as assigned by the Director of Enrollment Management.

Skills

Communication skills

Organizational skills

Project management

Data literacy

CRM experience

Tools

Veracross

Job description

Durham Academy is seeking an Assistant Director of Enrollment Management in Durham, NC, to support the recruitment, evaluation, enrollment and retention of prospective students and families across PK–12, with primary responsibility for Middle School admissions.

The role emphasizes building relationships with families, coordinating interviews and campus visits, and developing marketing strategies to grow the enrollment pipeline.