Assistant Director of Enrollment Management

Southern Association of Independent Schools, Inc.; Durham (NC); On-site; USD 80,000 - 110,000; Full time

Job summary

Durham Academy, located in Durham, NC, seeks an Assistant Director of Enrollment Management to support recruitment, evaluation, enrollment and retention for PK–12, with primary responsibility for Middle School admissions. The role reports to the Director of Enrollment Management.

The successful candidate will build strong relationships with prospective families, develop and execute strategies to increase awareness of Durham Academy, strengthen the enrollment pipeline, and contribute to meeting

Qualifications

• Bachelor’s degree required.
• 3+ years of experience in admissions, enrollment management, marketing, communications, education or a related field preferred.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines.
• Strong digital and data literacy; experience with Veracross or another admissions/CRM platform preferred.
• Ability to analyze enrollment data and translate findings into actionable recommendations.
• Demonstrated ability to build strong relationships with students, families and colleagues.
• Commitment to building a diverse, equitable and engaging school community.
• Flexibility to participate in occasional evening and weekend admissions events.
• Commitment to Durham Academy’s mission to prepare students for moral, happy and productive lives.

Responsibilities

• Manage key aspects of the admissions process from inquiry through enrollment, including family communication, interviews, student visits, tours, assessments and follow-up.
• Serve as the primary Enrollment Management contact for Middle School prospective families while also supporting PK–12 admissions initiatives as needed.
• Serve on and help lead the Middle School Admissions Committee, including reviewing applicant files, making admission recommendations and assisting with the selection and training of committee members.
• Oversee ISEE testing and other screening processes for Middle and Upper School applicants.
• Lead Middle School weekly prospective-family tours and the Student Ambassador Program.
• Spearhead the new-student mentor/mentee program and coordinate new-family events.
• Develop and implement enrollment marketing and communication strategies to grow the prospective-family pipeline, strengthen engagement and support conversion from inquiry through enrollment.
• Partner with Communications and Marketing to develop compelling enrollment messaging, digital content and storytelling that effectively communicates Durham Academy’s programs, community and value proposition.
• Maintain accurate admissions data and develop reports, surveys and dashboards to monitor the enrollment funnel.
• Analyze enrollment trends, recruitment sources, event participation, family feedback and marketing effectiveness to inform enrollment strategy and identify opportunities for improvement.
• Lead retention and transition programming for students and families and support new-family onboarding and re-enrollment initiatives.
• Perform other duties as assigned by the Director of Enrollment Management.

Skills

Excellent written communication

Verbal and interpersonal communication

Organizational & project management

Data literacy & analytics

CRM experience (Veracross)

Relationship building

Diversity, equity & engagement

Education

Bachelor’s degree

3+ years in admissions/related field

Tools

Veracross / admissions CRM

Job description

Position Summary

The Assistant Director of Enrollment Management reports to the Director of Enrollment Management and supports the recruitment, evaluation, enrollment and retention of prospective students and families across grades PK–12, with primary responsibility for Middle School admissions.

The Assistant Director builds strong relationships with prospective families throughout the enrollment process and helps develop and execute strategies to increase awareness of Durham Academy, strengthen the enrollment pipeline and support the school’s enrollment goals.

This is a full-time, 12-month position.

Major Duties and Responsibilities

1. Manage key aspects of the admissions process from inquiry through enrollment, including family communication, interviews, student visits, tours, assessments and follow-up.
2. Serve as the primary Enrollment Management contact for Middle School prospective families while also supporting PK–12 admissions initiatives as needed.
3. Serve on and help lead the Middle School Admissions Committee, including reviewing applicant files, making admission recommendations and assisting with the selection and training of committee members.
4. Oversee ISEE testing and other screening processes for Middle and Upper School applicants.
5. Lead Middle School weekly prospective-family tours and the Student Ambassador Program.
6. Spearhead the new-student mentor/mentee program and coordinate new-family events.
7. Develop and implement enrollment marketing and communication strategies to grow the prospective-family pipeline, strengthen engagement and support conversion from inquiry through enrollment.
8. Partner with Communications and Marketing to develop compelling enrollment messaging, digital content and storytelling that effectively communicates Durham Academy’s programs, community and value proposition.
9. Maintain accurate admissions data and develop reports, surveys and dashboards to monitor the enrollment funnel.
10. Analyze enrollment trends, recruitment sources, event participation, family feedback and marketing effectiveness to inform enrollment strategy and identify opportunities for improvement.
11. Lead retention and transition programming for students and families and support new-family onboarding and re-enrollment initiatives.

Perform other duties as assigned by the Director of Enrollment Management.

Qualifications and Experience

• Bachelor’s degree required.
• Three or more years of experience in admissions, enrollment management, marketing, communications, education or a related field preferred.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines.
• Strong digital and data literacy; experience with Veracross or another admissions/CRM platform preferred.
• Ability to analyze enrollment data and translate findings into actionable recommendations.
• Demonstrated ability to build strong relationships with students, families and colleagues.
• Commitment to building a diverse, equitable and engaging school community.
• Flexibility to participate in occasional evening and weekend admissions events.
• Commitment to Durham Academy’s mission to prepare students for moral, happy and productive lives.

Our School

Founded in 1933, Durham Academy is an all-gender, independent day school with 1,273 students in Pre-kindergarten through grade 12 on three campuses. The purpose of a Durham Academy education is to prepare each student to live a moral, happy and productive life. DA’s Strategic Vision commits to preparing students for life, meeting the needs of our learners and innovating more boldly, with a foundation broadening and deepening our work with diversity, equity and engagement. Our DA is accredited by the Southern Association of Independent Schools (SAIS). Durham Academy is a member of the National Association for College Admission Counseling (NACAC), the Southern Association for College Admission Counseling (SACAC) and the National Association of Independent Schools (NAIS).

Diversity, Equity and Engagement Mission StatementDiversity enlivens, improves and enriches the intellectual and social environment of an academic community and encompasses all aspects of humanity including racial identity, sex, religion, sexual orientation, socioeconomic status, ability, age and gender identity. We are committed to an ongoing process to increase the diversity of our community and to implement policies, programs and practices under which all members of our community feel welcomed, empowered, responsible and safe. Amidst our diversity we stand united in the pursuit of academic excellence and development of individual capabilities. Find out more about DA’s commitment to diversity, equity and engagement here.(Adopted by the Durham Academy Board of Trustees in 2004 and updated in 2008)

Our Employment Policy

Durham Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national or ethnic origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.