Strategic End-to-End Campaign Manager

First Mid; Mattoon (IL); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Health, dental & vision coverage

401(k) with company match

Generous PTO and paid holidays

Tuition reimbursement

Performance-based bonuses

Job summary

First Mid Bancshares, Inc. is seeking a Marketing Specialist II to manage end-to-end campaign execution for defined segments and initiatives.

You will translate strategic direction into actionable plans, coordinating across digital, email, paid media, and branch channels to ensure timely delivery. The role requires a Bachelor's degree and 4+ years of campaign management experience, preferably in financial services or regulated industries.

Qualifications

• Bachelor’s degree required in Marketing, Communications, Business, or related field.
• 4+ years of experience in marketing campaign management, execution, or operations.
• Experience in financial services or regulated industries preferred.

Responsibilities

• Lead end-to-end campaign execution for segment and product initiatives
• Translate strategic briefs into detailed campaign plans, timelines, and deliverables
• Coordinate cross-channel execution (digital, email, paid media, branch, etc.)
• Partner with Strategy teams to refine briefs and ensure executable plans
• Manage campaign performance tracking and provide insights for optimization
• Identify and resolve execution risks, bottlenecks, and dependencies
• Drive consistency and efficiency in campaign processes and workflows
• Mentor and guide Marketing Specialists

Skills

Campaign management

Translate strategy into plans

Cross-functional coordination

Process improvement mindset

Marketing analytics tools

Education

Bachelor's degree in Marketing/Communications/Business

Job description

First Mid Bancshares, Inc. is seeking a Marketing Specialist II to manage end-to-end campaign execution for defined segments and initiatives.

You will translate strategic direction into actionable plans, coordinating across digital, email, paid media, and branch channels to ensure timely delivery. The role requires a Bachelor's degree and 4+ years of campaign management experience, preferably in financial services or regulated industries.