Marketing Specialist II

First Mid; Saint Peters (MO); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Comprehensive healthcare

Well-being benefits

Paid family leave

Generous PTO

Tuition reimbursement

401K with company match

Employee Stock Purchase Plan

Job summary

First Mid is seeking a Marketing Specialist II to lead end-to-end campaign execution for defined segments and initiatives. You will translate strategic briefs into actionable plans, coordinate cross-channel efforts, and drive performance insights across channels and partners.

The role requires a Bachelor’s degree and 4+ years in marketing campaign management, preferably in financial services, with opportunities to mentor teammates and grow within Total Rewards offerings.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of experience in marketing campaign management, execution, or operations.
• Experience in financial services or regulated industries preferred.

Responsibilities

• Lead end-to-end campaign execution for segment and product initiatives.
• Translate strategic briefs into detailed campaign plans, timelines, and deliverables.
• Coordinate cross-channel execution (digital, email, paid media, branch, etc.)
• Partner with Strategy teams to refine briefs and ensure executable plans.
• Manage campaign performance tracking and provide insights for optimization.
• Identify and resolve execution risks, bottlenecks, and dependencies.
• Drive consistency and efficiency in campaign processes and workflows.
• Mentor and guide Marketing Specialists.

Skills

Campaign management

Cross-channel execution

Strategy translation

Analytics tools

Problem solving

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements.

The Marketing Specialist II roles manages end-to-end campaign execution for defined segments or initiatives. This role translates strategic direction into actionable campaign plans, ensuring alignment across channels, partners, and timelines. The Specialist plays a key role in optimizing execution and improving campaign performance through coordination, insight, and continuous improvement.

Responsibilities include, but are not limited to:

• Lead end-to-end campaign execution for segment and product initiatives
• Translate strategic briefs into detailed campaign plans, timelines, and deliverables
• Coordinate cross-channel execution (digital, email, paid media, branch, etc.)
• Partner with Strategy teams to refine briefs and ensure executable plans
• Manage campaign performance tracking and provide insights for optimization
• Identify and resolve execution risks, bottlenecks, and dependencies
• Drive consistency and efficiency in campaign processes and workflows
• Mentor and guide Marketing Specialists

Qualifications

Education/Experience:

• Bachelor’s degree required in Marketing, Communications, Business, or related field
• 4+ years of experience in marketing campaign management, execution, or operations
• Experience in financial services or regulated industries preferred

Skills:

• Strong campaign management and execution expertise
• Ability to translate strategy into actionable plans
• Experience managing cross-functional marketing initiatives
• Strong problem-solving and process improvement mindset
• Proficiency with marketing technology and analytics tools

Total Rewards:

• Competitive health, dental & vision coverage with HSA match
• 401(k) with employer match + Employee Stock Purchase Plan
• Generous PTO, paid holidays & parental leave
• Tuition reimbursement & performance-based bonuses
• Visit our Total Rewards page to see our full list of benefits

First Mid Bancshares, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT