Campaign Lead – End-to-End Marketing

First Mid; Saint Peters (MO); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Comprehensive healthcare

Well-being benefits

Paid family leave

Generous PTO

Tuition reimbursement

401K with company match

Employee Stock Purchase Plan

Job summary

First Mid is seeking a Marketing Specialist II to lead end-to-end campaign execution for defined segments and initiatives. You will translate strategic briefs into actionable plans, coordinate cross-channel efforts, and drive performance insights across channels and partners.

The role requires a Bachelor’s degree and 4+ years in marketing campaign management, preferably in financial services, with opportunities to mentor teammates and grow within Total Rewards offerings.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of experience in marketing campaign management, execution, or operations.
• Experience in financial services or regulated industries preferred.

Responsibilities

• Lead end-to-end campaign execution for segment and product initiatives.
• Translate strategic briefs into detailed campaign plans, timelines, and deliverables.
• Coordinate cross-channel execution (digital, email, paid media, branch, etc.)
• Partner with Strategy teams to refine briefs and ensure executable plans.
• Manage campaign performance tracking and provide insights for optimization.
• Identify and resolve execution risks, bottlenecks, and dependencies.
• Drive consistency and efficiency in campaign processes and workflows.
• Mentor and guide Marketing Specialists.

Skills

Campaign management

Cross-channel execution

Strategy translation

Analytics tools

Problem solving

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

First Mid is seeking a Marketing Specialist II to lead end-to-end campaign execution for defined segments and initiatives. You will translate strategic briefs into actionable plans, coordinate cross-channel efforts, and drive performance insights across channels and partners.

The role requires a Bachelor’s degree and 4+ years in marketing campaign management, preferably in financial services, with opportunities to mentor teammates and grow within Total Rewards offerings.