Campaign Lead – End-to-End Marketing & Optimization

First Mid Bank & Trust; Mattoon (IL); On-site; USD 61,000 - 92,000; Full time

Benefits offered by this job

Healthcare benefits

401k matching

PTO & holidays

Tuition reimbursement

Employee stock purchase

Job summary

First Mid Bank & Trust is seeking a Marketing Specialist II in Mattoon, IL. You will own end-to-end campaign execution for defined segments, translating strategic briefs into actionable plans and coordinating across digital, email, paid media, and branch channels.

The role requires a Bachelor’s degree in marketing or related field and 4+ years in marketing campaign management, preferably in financial services.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business, or related field.
• 4+ years of experience in marketing campaign management, execution, or operations.
• Experience in financial services or regulated industries preferred.

Responsibilities

• Lead end-to-end campaign execution for segment and product initiatives.
• Translate strategic briefs into detailed campaign plans, timelines, and deliverables.
• Coordinate cross-channel execution (digital, email, paid media, branch, etc.).
• Partner with Strategy teams to refine briefs and ensure executable plans.
• Manage campaign performance tracking and provide insights for optimization.
• Identify and resolve execution risks, bottlenecks, and dependencies.
• Drive consistency and efficiency in campaign processes and workflows.
• Mentor and guide Marketing Specialists.

Skills

Campaign management

Strategy translation

Cross-functional initiatives

Problem solving

Marketing tech & analytics

Education

Bachelor's degree in Marketing/Communications/Business

Job description

First Mid Bank & Trust is seeking a Marketing Specialist II in Mattoon, IL. You will own end-to-end campaign execution for defined segments, translating strategic briefs into actionable plans and coordinating across digital, email, paid media, and branch channels.

The role requires a Bachelor’s degree in marketing or related field and 4+ years in marketing campaign management, preferably in financial services.