Marketing Specialist II

First Mid; Bloomington (IL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Stock Purchase Plan

PTO & holidays

Tuition reimbursement

Job summary

First Mid Bancshares, Inc. is seeking a Marketing Specialist II to manage end-to-end campaign execution for defined segments.

This role translates strategic briefs into actionable plans, coordinating across digital, email, paid media, and branch channels to ensure timely, aligned delivery. The responsibilities focus on campaign optimization, performance insights, risk mitigation, and process enhancement while mentoring fellow Marketing Specialists.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of experience in marketing campaign management, execution, or operations.
• Experience in financial services or regulated industries preferred.

Responsibilities

• Lead end-to-end campaign execution for segment and product initiatives.
• Translate strategic briefs into detailed campaign plans, timelines, and deliverables.
• Coordinate cross-channel execution (digital, email, paid media, branch, etc.).
• Partner with Strategy teams to refine briefs and ensure executable plans.
• Manage campaign performance tracking and provide insights for optimization.
• Identify and resolve execution risks, bottlenecks, and dependencies.
• Drive consistency and efficiency in campaign processes and workflows.
• Mentor and guide Marketing Specialists.

Skills

Campaign management

Strategy translation

Cross-channel coordination

Problem solving

Marketing analytics tools

Education

Bachelor’s degree in Marketing/Business

Job description

At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements.

The Marketing Specialist II roles manages end-to-end campaign execution for defined segments or initiatives. This role translates strategic direction into actionable campaign plans, ensuring alignment across channels, partners, and timelines. The Specialist plays a key role in optimizing execution and improving campaign performance through coordination, insight, and continuous improvement.

Responsibilities include, but are not limited to:

• Lead end-to-end campaign execution for segment and product initiatives
• Translate strategic briefs into detailed campaign plans, timelines, and deliverables
• Coordinate cross-channel execution (digital, email, paid media, branch, etc.)
• Partner with Strategy teams to refine briefs and ensure executable plans
• Manage campaign performance tracking and provide insights for optimization
• Identify and resolve execution risks, bottlenecks, and dependencies
• Drive consistency and efficiency in campaign processes and workflows
• Mentor and guide Marketing Specialists

Qualifications

Education/Experience

• Bachelor’s degree required in Marketing, Communications, Business, or related field
• 4+ years of experience in marketing campaign management, execution, or operations
• Experience in financial services or regulated industries preferred

Skills

• Strong campaign management and execution expertise
• Ability to translate strategy into actionable plans
• Experience managing cross-functional marketing initiatives
• Strong problem-solving and process improvement mindset
• Proficiency with marketing technology and analytics tools

Total Rewards

• Competitive health, dental & vision coverage with HSA match
• 401(k) with employer match + Employee Stock Purchase Plan
• Generous PTO, paid holidays & parental leave
• Tuition reimbursement & performance-based bonuses
• Visit our Total Rewards page to see our full list of benefits

First Mid Bancshares, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT