Campaign Lead II: End-to-End Marketing Execution

First Mid; Bloomington (IL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Stock Purchase Plan

PTO & holidays

Tuition reimbursement

Job summary

First Mid Bancshares, Inc. is seeking a Marketing Specialist II to manage end-to-end campaign execution for defined segments.

This role translates strategic briefs into actionable plans, coordinating across digital, email, paid media, and branch channels to ensure timely, aligned delivery. The responsibilities focus on campaign optimization, performance insights, risk mitigation, and process enhancement while mentoring fellow Marketing Specialists.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of experience in marketing campaign management, execution, or operations.
• Experience in financial services or regulated industries preferred.

Responsibilities

• Lead end-to-end campaign execution for segment and product initiatives.
• Translate strategic briefs into detailed campaign plans, timelines, and deliverables.
• Coordinate cross-channel execution (digital, email, paid media, branch, etc.).
• Partner with Strategy teams to refine briefs and ensure executable plans.
• Manage campaign performance tracking and provide insights for optimization.
• Identify and resolve execution risks, bottlenecks, and dependencies.
• Drive consistency and efficiency in campaign processes and workflows.
• Mentor and guide Marketing Specialists.

Skills

Campaign management

Strategy translation

Cross-channel coordination

Problem solving

Marketing analytics tools

Education

Bachelor’s degree in Marketing/Business

Job description

First Mid Bancshares, Inc. is seeking a Marketing Specialist II to manage end-to-end campaign execution for defined segments.

This role translates strategic briefs into actionable plans, coordinating across digital, email, paid media, and branch channels to ensure timely, aligned delivery. The responsibilities focus on campaign optimization, performance insights, risk mitigation, and process enhancement while mentoring fellow Marketing Specialists.