Campaign Lead, Marketing Specialist II

First Mid Bank & Trust; Bloomington (IL); On-site; USD 61,000 - 92,000; Full time

Benefits offered by this job

Health coverage

401(k) Plan

Employee Stock Purchase Plan

Paid Time Off

Tuition Reimbursement

Bonuses

Job summary

First Mid Bancshares, Inc. is seeking a Marketing Specialist II in Bloomington, IL to lead end-to-end campaign execution for defined segments and initiatives. You will translate strategic direction into actionable plans across digital, email, paid media, and branch channels.

The role requires a Bachelor's degree and 4+ years in marketing campaign management; experience in financial services is a plus. The position offers a competitive total rewards package, including health benefits, a 401(k)

Qualifications

• Bachelor's degree required in Marketing or related field.
• 4+ years of marketing campaign management experience.
• Financial services experience preferred.

Responsibilities

• Lead end-to-end campaign execution for segments and product initiatives.
• Translate briefs into detailed campaign plans with timelines.
• Coordinate cross-channel execution (digital, email, paid media, branches).
• Partner with Strategy teams to refine briefs and plans.
• Manage campaign performance tracking and optimization insights.
• Identify risks and dependencies to keep campaigns on track.
• Drive efficiency in processes and workflows.
• Mentor Marketing Specialists.

Skills

Campaign management

Cross-channel execution

Strategic translation

Analytics tools

Mentoring teammates

Education

Bachelor's degree in Marketing

Job description

First Mid Bancshares, Inc. is seeking a Marketing Specialist II in Bloomington, IL to lead end-to-end campaign execution for defined segments and initiatives. You will translate strategic direction into actionable plans across digital, email, paid media, and branch channels.

The role requires a Bachelor's degree and 4+ years in marketing campaign management; experience in financial services is a plus. The position offers a competitive total rewards package, including health benefits, a 401(k)