Marketing Operations Lead: B2B/B2C Campaigns

Associated Bank; Milwaukee (WI); On-site; USD 73,000 - 125,000; Full time

Benefits offered by this job

401(k) & Pension

Volunteer time off

Diversity groups

Career development

Well-being programs

Job summary

Associated Bank is seeking a senior marketing and project leadership professional to drive cross-channel initiatives. You will unite writers, designers, legal and procurement to deliver on strategic goals while maintaining timelines and budgets.

The role focuses on B2B and B2C marketing programs, requiring strong collaboration and measurable impact. The organization emphasizes growth, development opportunities, and a diverse, inclusive culture.

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field or equivalent experience.
• 7+ years of marketing and project management experience, preferably in financial services or complex orgs.

Responsibilities

• Lead marketing projects from scope to completion, ensuring goals, timelines, budgets and quality.
• Develop detailed project plans covering scope, resources, schedules, risks and communication needs.
• Partner with writers, designers, legal, compliance, purchasing and other stakeholders to move projects forward.
• Manage project reviews, approvals, changes and documentation and keep stakeholders informed.
• Coordinate multiple B2B and B2C initiatives simultaneously, prioritizing work by business needs.

Skills

Marketing

Project management

Education

Bachelor’s degree in Marketing, Communications or related field

Job description

Associated Bank is seeking a senior marketing and project leadership professional to drive cross-channel initiatives. You will unite writers, designers, legal and procurement to deliver on strategic goals while maintaining timelines and budgets.

The role focuses on B2B and B2C marketing programs, requiring strong collaboration and measurable impact. The organization emphasizes growth, development opportunities, and a diverse, inclusive culture.