Brand Copywriter — CRM & Performance Marketing

kate spade new york; New York (NY); On-site; USD 72,000 - 78,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 K

Paid paternity and maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York is seeking a Copywriter to develop customer-facing copy across Email, SMS, Paid Social, and other channels. You will collaborate with Editorial, Creative and Marketing teams to execute seasonal campaigns and testing initiatives while ensuring voice consistency across touchpoints.

The successful candidate writes clearly, edits meticulously, and translates trends into on-brand messaging for diverse audiences and markets.

Qualifications

• 3+ years of copywriting experience, preferably within CRM, digital marketing, retail, e-commerce, or agency environments; a combination of education and experience will be considered
• Experience writing for Email, SMS, Paid Social, and other marketing channels preferred
• Familiarity with A/B testing, personalization, and performance-driven content is a plus
• Deep understanding of the fashion landscape, social, creator, and cultural trends

Responsibilities

• Write clear, compelling, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging, wholesale, and other customer-facing channels
• Create copy for CRM initiatives, including promotional campaigns, triggered and lifecycle communications, customer journeys, and retention-focused messaging
• Bring seasonal marketing, merchandising, and promotional initiatives to life through engaging, customer-focused messaging
• Develop and optimize copy through testing, personalization, and performance insights
• Adapt messaging across audiences, channels, customer segments, and global markets while maintaining a consistent brand voice
• Maintain Kate Spade New York's distinctive editorial voice while supporting broader storytelling initiatives

Skills

Copywriting

CRM marketing

Email marketing

SMS marketing

A/B testing

Editorial voice

Job description

Kate Spade New York is seeking a Copywriter to develop customer-facing copy across Email, SMS, Paid Social, and other channels. You will collaborate with Editorial, Creative and Marketing teams to execute seasonal campaigns and testing initiatives while ensuring voice consistency across touchpoints.

The successful candidate writes clearly, edits meticulously, and translates trends into on-brand messaging for diverse audiences and markets.