Manager, Lifecycle Execution

Tapestry (Coach/Kate Spade); New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Kate Spade New York, a global lifestyle brand, is seeking a Manager of Email & Lifecycle Marketing in New York. The role leads end-to-end email/SMS campaigns, translates lifecycle strategy into customer communications, and builds best-in-class execution processes while mentoring a high-performing team.

You will partner with creative, analytics, and marketing teams to ensure on-brand, high-quality outputs across channels, driving engagement and revenue through lifecycle programs.

Qualifications

• Bachelor's Degree required
• 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
• Experience within retail or luxury a plus
• Hands-on experience with ESP platforms (Cordial preferred)
• Strong foundation in testing and measurement methodologies, including A/B testing, with a data-driven mindset to inform decisions
• Strategic thinker and creative problem solver, able to synthesize insights and formulate clear conclusions
• Excellent communication, presentation, and cross-functional collaboration skills
• Highly organized with strong project management capabilities; able to manage multiple priorities and complex workflows efficiently
• Proven ability to execute strategy with precision, delivering high-quality campaign output and managing high-volume calendars
• Advanced analytical skills, including ability to triangulate across datasets to drive measurable impact
• Leadership experience with a track record of mentoring, coaching, and developing high-performing teams

Responsibilities

• Manage end-to-end execution of email and SMS campaigns and triggered programs
• Ensure accuracy, QA, and on-time delivery across all sends
• Coordinate cross-functional workflows and external partners
• Lead briefing process and ensure alignment with lifecycle and marketing strategies
• Establish and maintain execution standards and SLAs
• Optimize processes to improve speed, efficiency, and quality
• Lead the development of Lifecyle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives
• Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments
• Ensure consistency in messaging and visual identity across all channels and touchpoints
• Facilitate creative reviews and feedback loops to optimize asset performance and storytelling
• Manage and develop a team of execution specialists
• Provide coaching and build platform and lifecycle capabilities
• Prioritize workload and manage resourcing
• Lead weekly post-campaign reporting and insights
• Identify optimization opportunities and testing hypotheses
• Partner with analytics and strategy teams to improve performance
• Leadership experience with a track record of mentoring, coaching, and developing high-performing teams

Skills

Email marketing

Lifecycle marketing

Team leadership

Campaign management

Data analysis

A/B testing

Cross-functional collaboration

Project management

Education

Bachelor's Degree

Tools

Cordial

Job description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Manager, Email & Lifecycle Marketing

Primary Purpose

The Manager, Email & Lifecycle Marketing is responsible for leading the execution of email and SMS marketing programs, ensuring campaigns and triggered journeys are delivered with excellence, accuracy, and efficiency. This role translates lifecycle strategy and marketing briefs into high-quality customer communications, while leading a team and establishing best-in-class executional processes.

Success Factors

• Campaign Execution & Operations
  • Manage end-to-end execution of email and SMS campaigns and triggered programs
  • Ensure accuracy, QA, and on-time delivery across all sends
  • Coordinate cross-functional workflows and external partners
• Workflow & Process Management
  • Lead briefing process and ensure alignment with lifecycle and marketing strategies
  • Establish and maintain execution standards and SLAs
  • Optimize processes to improve speed, efficiency, and quality
• Creative Strategy & Briefing
  • Lead the development of Lifecyle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
  • Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments.
  • Ensure consistency in messaging and visual identity across all channels and touchpoints.
  • Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.
• Team Leadership
  • Manage and develop a team of execution specialists
  • Provide coaching and build platform and lifecycle capabilities
  • Prioritize workload and manage resourcing
• Performance & Optimization
  • Lead weekly post-campaign reporting and insights
  • Identify optimization opportunities and testing hypotheses
  • Partner with analytics and strategy teams to improve performance

Qualifications & Experience

• Bachelor's Degree required
• 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
• Experience within retail or luxury a plus
• Hands-on experience with ESP platforms (Cordial preferred)
• Strong foundation in testing and measurement methodologies, including A/B testing, with a data-driven mindset to inform decisions
• Strategic thinker and creative problem solver, able to synthesize insights and formulate clear conclusions
• Excellent communication, presentation, and cross-functional collaboration skills
• Highly organized with strong project management capabilities; able to manage multiple priorities and complex workflows efficiently
• Proven ability to execute strategy with precision, delivering high-quality campaign output and managing high-volume calendars
• Advanced analytical skills, including ability to triangulate across datasets to drive measurable impact
• Leadership experience with a track record of mentoring, coaching, and developing high-performing teams

Our Competencies for All Employees

• Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintain effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for