Lifecycle Marketing Manager: Email & SMS Lead

Tapestry; New York (NY); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid Paternity and Maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York is seeking a Manager, Email & Lifecycle Marketing to lead the execution of email and SMS campaigns, ensuring accuracy, on-time delivery, and optimized customer journeys. You will translate lifecycle strategy into high‑quality communications, while coaching a team and establishing best-in-class processes.

Success requires hands-on experience with ESP platforms, strong analytics, and a track record of managing multi‑million dollar campaigns in retail or luxury.

Qualifications

• Bachelor's Degree required.
• 5+ years building media campaigns with multi-million-dollar budgets.
• Experience in retail or luxury a plus.
• Hands-on ESP platforms experience (Cordial preferred).
• Strong data-driven testing & measurement, including A/B testing.
• Leadership experience mentoring and developing high-performing teams.
• Excellent communication, presentation, and cross-functional collaboration.
• Highly organized with strong project management; manage multiple priorities.

Responsibilities

• Lead end-to-end execution of email and SMS campaigns and triggered programs.
• Ensure accuracy, QA, and on-time delivery across all sends.
• Coordinate cross-functional workflows and external partners.
• Lead briefing process and ensure alignment with lifecycle and marketing strategies.
• Establish and maintain execution standards and SLAs.
• Optimize processes to improve speed, efficiency, and quality.
• Lead the development of lifecycle creative briefs, ensuring brand alignment.
• Partner with creative, marketing, and channel teams to produce assets.
• Ensure messaging and visual identity consistency across channels.
• Facilitate reviews to optimize asset performance and storytelling.
• Manage and develop a team of execution specialists.
• Provide coaching and build platform and lifecycle capabilities.
• Prioritize workload and manage resourcing.
• Lead weekly post-campaign reporting and insights.
• Identify optimization opportunities and testing hypotheses.
• Partner with analytics and strategy teams to improve performance.

Skills

Campaign execution

Workflow management

Creative briefing

Team leadership

Performance optimization

Advanced analytics

Education

Bachelor's Degree

Tools

Cordial

Job description

Kate Spade New York is seeking a Manager, Email & Lifecycle Marketing to lead the execution of email and SMS campaigns, ensuring accuracy, on-time delivery, and optimized customer journeys. You will translate lifecycle strategy into high‑quality communications, while coaching a team and establishing best-in-class processes.

Success requires hands-on experience with ESP platforms, strong analytics, and a track record of managing multi‑million dollar campaigns in retail or luxury.