Lifecycle Marketing Associate — Email & SMS Campaigns

Tapestry, Inc.; New York (NY); On-site; USD 70,000 - 91,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid paternity and maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York is seeking an Associate, Lifecycle Execution to own end-to-end email and SMS programs for Outlet. You will translate briefs into campaigns, manage Cordial templates, and ensure accurate QA across devices while coordinating with marketing, merchandising, and external partners.

The role requires 3+ years in email/SMS marketing, strong cross-functional communication, and attention to detail in a fast-paced retail environment.

Qualifications

• 3+ years of experience in email and/or SMS marketing with hands-on briefing and project management.
• Strong cross-functional communication and stakeholder coordination skills.
• Ability to read and apply audience insights to content decisions.
• Strong QA discipline and attention to detail.
• Comfortable managing multiple active campaigns simultaneously in a fast-paced environment.

Responsibilities

• Receive the lifecycle design brief and marketing brief, interpret audience signals and content direction, and develop the creative and content brief for Merge.
• Coordinate cross-functional review with buying, marketing, and creative to move campaigns from brief to final approved execution.
• Own triggered programs for their line of business: develop triggered content briefs, coordinate Merge builds, monitor triggered program health, and elevate anomalies.
• Review Merge builds against brief and QA sends in Cordial for accuracy, links, audience targeting, and rendering across devices.
• Handle straightforward Cordial content block updates, subject line edits, and basic audience logic independently within trained scope.
• Own weekly post-send reads for their LOB, surfacing content and creative performance signals to the Manager or Director.
• Move work from brief to deployment in partnership with internal stakeholders and external partners (Merge).

Skills

Email marketing

SMS marketing

Stakeholder coordination

QA discipline

Campaign management

Tools

Cordial ESP

Job description

Kate Spade New York is seeking an Associate, Lifecycle Execution to own end-to-end email and SMS programs for Outlet. You will translate briefs into campaigns, manage Cordial templates, and ensure accurate QA across devices while coordinating with marketing, merchandising, and external partners.

The role requires 3+ years in email/SMS marketing, strong cross-functional communication, and attention to detail in a fast-paced retail environment.