Brand Copywriter for Multi-Channel Campaigns

Tapestry, Inc.; New York (NY); On-site; USD 72,000 - 78,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid parental leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York is seeking a Copywriter to craft clear, on-brand copy across Email, SMS, Paid Social, site content, and packaging. You will develop CRM campaigns, lifecycle messaging, and customer journeys, while translating trends into brand-right narratives for diverse audiences worldwide.

You will partner with Editorial, CRM, Creative, Marketing, Merchandising, and PM teams to deliver compelling communications, and you will refine copy through testing, personalization, and performance

Qualifications

• Write clear, compelling, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging, wholesale, and other customer-facing channels.
• Create copy for CRM initiatives, including promotional campaigns, triggered and lifecycle communications, customer journeys, and retention-focused messaging.
• Translate emerging fashion, social, creator, and cultural trends into brand-right messaging for evolving customer audiences.
• Partner closely with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams to deliver and execute customer communications.
• Maintain Kate Spade New York's distinctive editorial voice while supporting broader brand storytelling initiatives as needed.

Responsibilities

• Write clear, compelling, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging, wholesale, and other customer-facing channels.
• Create copy for CRM initiatives, including promotional campaigns, triggered and lifecycle communications, customer journeys, and retention-focused messaging.
• Bring seasonal marketing, merchandising, and promotional initiatives to life through engaging, customer-focused messaging.
• Develop and optimize copy through testing, personalization, and performance insights.
• Adapt messaging across audiences, channels, customer segments, and global markets while maintaining a consistent brand voice.
• Translate emerging fashion, social, creator, and cultural trends into relevant, brand-right messaging for evolving customer audiences.
• Partner closely with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams to deliver and execute customer communications.
• Participate in copy reviews, editorial QA, and content development processes to help maintain consistency across channels and campaigns.

Skills

Copywriting

CRM copy

Brand voice

Cross-functional collaboration

Editing

Job description

Kate Spade New York is seeking a Copywriter to craft clear, on-brand copy across Email, SMS, Paid Social, site content, and packaging. You will develop CRM campaigns, lifecycle messaging, and customer journeys, while translating trends into brand-right narratives for diverse audiences worldwide.

You will partner with Editorial, CRM, Creative, Marketing, Merchandising, and PM teams to deliver compelling communications, and you will refine copy through testing, personalization, and performance