Lifecycle Campaigns Lead: Email & SMS Execution

kate spade new york; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid paternity and maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

kate spade new york is seeking a Lifecycle Execution Manager to lead the execution of email and SMS marketing programs. This role involves managing campaigns, ensuring accuracy, and optimizing processes for great quality in customer communications.

The ideal candidate has over 5 years of experience managing media campaigns and a strong foundation in data-driven methodologies. The position offers comprehensive benefits, including health insurance and tuition assistance.

Qualifications

• 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget.
• Experience within retail or luxury is a plus.
• Strong foundation in testing and measurement methodologies.

Responsibilities

• Manage end-to-end execution of email and SMS campaigns and triggered programs.
• Ensure accuracy and on-time delivery across all sends.
• Lead briefing process to ensure alignment with lifecycle and marketing strategies.

Skills

Team leadership

Project management

Data-driven decision making

A/B testing

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Cordial (ESP platform)

Job description

kate spade new york is seeking a Lifecycle Execution Manager to lead the execution of email and SMS marketing programs. This role involves managing campaigns, ensuring accuracy, and optimizing processes for great quality in customer communications.

The ideal candidate has over 5 years of experience managing media campaigns and a strong foundation in data-driven methodologies. The position offers comprehensive benefits, including health insurance and tuition assistance.