Lifecycle Marketing Lead: Email & SMS Execution

Tapestry (Coach/Kate Spade); New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Kate Spade New York, a global lifestyle brand, is seeking a Manager of Email & Lifecycle Marketing in New York. The role leads end-to-end email/SMS campaigns, translates lifecycle strategy into customer communications, and builds best-in-class execution processes while mentoring a high-performing team.

You will partner with creative, analytics, and marketing teams to ensure on-brand, high-quality outputs across channels, driving engagement and revenue through lifecycle programs.

Qualifications

• Bachelor's Degree required
• 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
• Experience within retail or luxury a plus
• Hands-on experience with ESP platforms (Cordial preferred)
• Strong foundation in testing and measurement methodologies, including A/B testing, with a data-driven mindset to inform decisions
• Strategic thinker and creative problem solver, able to synthesize insights and formulate clear conclusions
• Excellent communication, presentation, and cross-functional collaboration skills
• Highly organized with strong project management capabilities; able to manage multiple priorities and complex workflows efficiently
• Proven ability to execute strategy with precision, delivering high-quality campaign output and managing high-volume calendars
• Advanced analytical skills, including ability to triangulate across datasets to drive measurable impact
• Leadership experience with a track record of mentoring, coaching, and developing high-performing teams

Responsibilities

• Manage end-to-end execution of email and SMS campaigns and triggered programs
• Ensure accuracy, QA, and on-time delivery across all sends
• Coordinate cross-functional workflows and external partners
• Lead briefing process and ensure alignment with lifecycle and marketing strategies
• Establish and maintain execution standards and SLAs
• Optimize processes to improve speed, efficiency, and quality
• Lead the development of Lifecyle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives
• Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments
• Ensure consistency in messaging and visual identity across all channels and touchpoints
• Facilitate creative reviews and feedback loops to optimize asset performance and storytelling
• Manage and develop a team of execution specialists
• Provide coaching and build platform and lifecycle capabilities
• Prioritize workload and manage resourcing
• Lead weekly post-campaign reporting and insights
• Identify optimization opportunities and testing hypotheses
• Partner with analytics and strategy teams to improve performance
• Leadership experience with a track record of mentoring, coaching, and developing high-performing teams

Skills

Email marketing

Lifecycle marketing

Team leadership

Campaign management

Data analysis

A/B testing

Cross-functional collaboration

Project management

Education

Bachelor's Degree

Tools

Cordial

Job description

Kate Spade New York, a global lifestyle brand, is seeking a Manager of Email & Lifecycle Marketing in New York. The role leads end-to-end email/SMS campaigns, translates lifecycle strategy into customer communications, and builds best-in-class execution processes while mentoring a high-performing team.

You will partner with creative, analytics, and marketing teams to ensure on-brand, high-quality outputs across channels, driving engagement and revenue through lifecycle programs.