Strategic Ecosystem Marketing Lead (Partnerships)

Socket.dev; New York (NY); On-site; USD 94,000 - 148,000; Full time

Job summary

Addepar in New York is seeking a proactive Ecosystem Marketing Manager to drive growth of partnerships across geographies. You will own the partner marketing motion, build and scale initiatives, and align with cross-functional teams to deliver results.

The ideal candidate has 8+ years in B2B marketing, preferably in fintech or software, and a proven record of co-marketing activations with leading brands. You thrive in ambiguity, lead with minimal input, and manage expectations while balancing

Qualifications

• 8+ years of experience in B2B marketing, preferably fintech or software.
• Proven experience leading and driving partnership marketing programs.
• Strong project management skills with ability to manage multiple initiatives.

Responsibilities

• Drive Partnership Growth & Ownership: Take full ownership of the partner marketing motion from early stages, building and executing initiatives that drive awareness, adoption, and engagement across all verticals and geographies.
• Lead Multi-Channel Campaigns: Deliver comprehensive marketing strategies across channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth.
• Develop Co-Marketing Portfolios: Design and execute a high-impact portfolio of co-marketing activations and joint marketing activities with leading brands.
• Cross-Functional Collaboration: Partner closely with internal Performance Marketing Managers to identify and develop opportunities for co-marketing activations, while coordinating with business development and sales to align priorities across teams.
• Manage Partner Relationships: Cultivate and maintain strong, executive-level relationships with key partners and stakeholders, managing expectations to balance nurturing relationships with hitting business goals.
• Own the Onboarding Experience: Fully own the marketing portion of the partnership onboarding process, designing and implementing an efficient, scalable journey ensuring seamless integration and long-term success.
• Serve as Partner Integration SME: Develop a deep understanding of and stay up to date on partner integration updates, serving as the team's Subject Matter Expert (SME) on integration capabilities and how they can be leveraged across campaigns.
• Optimize Campaigns: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement.

Skills

B2B marketing

Partnership marketing

Project management

Communication

Data-driven

Marketing automation

CRM

Analytics

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Job description

Addepar in New York is seeking a proactive Ecosystem Marketing Manager to drive growth of partnerships across geographies. You will own the partner marketing motion, build and scale initiatives, and align with cross-functional teams to deliver results.

The ideal candidate has 8+ years in B2B marketing, preferably in fintech or software, and a proven record of co-marketing activations with leading brands. You thrive in ambiguity, lead with minimal input, and manage expectations while balancing