Partner Marketing Growth Lead — B2B FinTech

Addepar; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Addepar is seeking a Performance Marketing Manager, Partnerships in New York to drive the growth of partnerships through innovative marketing strategies. The role involves building and managing a partner marketing ecosystem and requires a strong background in B2B marketing, especially within the financial services sector.

The ideal candidate will have a proven track record of successful co-marketing activations and must excel in managing relationships while delivering measurable results. This is a unique opportunity to lead initiatives that impact firm-wide performance.

Qualifications

• 8+ years of experience in B2B marketing, preferably in financial technology.
• Experience leading partnership marketing programs.
• Strong management of multiple initiatives.

Responsibilities

• Drive partner marketing growth and build initiatives.
• Lead multi-channel marketing campaigns.
• Develop co-marketing portfolios with leading brands.
• Collaborate with internal teams for co-marketing.
• Manage strong partner relationships and expectations.
• Own onboarding experience for partnerships.
• Serve as Subject Matter Expert on partner integrations.
• Optimize campaigns using marketing automation and analytics.

Skills

B2B performance marketing

Project management

Communication skills

Data-driven decision making

Creative problem solving

Education

Bachelor's degree in Marketing or Business

MBA

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

Addepar is seeking a Performance Marketing Manager, Partnerships in New York to drive the growth of partnerships through innovative marketing strategies. The role involves building and managing a partner marketing ecosystem and requires a strong background in B2B marketing, especially within the financial services sector.

The ideal candidate will have a proven track record of successful co-marketing activations and must excel in managing relationships while delivering measurable results. This is a unique opportunity to lead initiatives that impact firm-wide performance.