Strategic Partner Marketing Manager

Addepar; New York (NY); On-site; USD 94,000 - 148,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Addepar, located in New York, is seeking a proactive Performance Marketing Manager to drive the growth of partnerships through data-driven strategies. The ideal candidate has 8+ years in B2B performance marketing, particularly within the financial services sector. Responsibilities include ownership of marketing initiatives and managing partner relationships.

This role emphasizes collaboration with internal teams and the design of effective co-marketing strategies to ensure long-term success across various markets.

Qualifications

• 8+ years of experience in B2B marketing, preferably in financial technology or software.
• Proven experience leading partnership marketing programs.
• Strong project management skills for managing multiple initiatives.

Responsibilities

• Take ownership of partner marketing motion and execute initiatives.
• Deliver multi-channel marketing strategies to drive brand awareness.
• Design co-marketing activations with leading brands.
• Collaborate with Performance Marketing Managers for co-marketing opportunities.
• Cultivate executive-level relationships with partners.
• Own the marketing portion of the partnership onboarding process.
• Serve as Subject Matter Expert on partner integration updates.
• Monitor campaign performance and provide strategic recommendations.

Skills

B2B performance marketing

Project management

Data-driven decision making

Communication skills

Creative problem solving

Marketing automation tools

CRM systems

Education

Bachelor's degree in Marketing, Business, or related field

MBA (preferred)

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

Addepar, located in New York, is seeking a proactive Performance Marketing Manager to drive the growth of partnerships through data-driven strategies. The ideal candidate has 8+ years in B2B performance marketing, particularly within the financial services sector. Responsibilities include ownership of marketing initiatives and managing partner relationships.

This role emphasizes collaboration with internal teams and the design of effective co-marketing strategies to ensure long-term success across various markets.