Ecosystem Marketing Manager

Addepar; New York (NY); On-site; USD 94,000 - 148,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Addepar, located in New York, is seeking a proactive Performance Marketing Manager to drive the growth of partnerships through data-driven strategies. The ideal candidate has 8+ years in B2B performance marketing, particularly within the financial services sector. Responsibilities include ownership of marketing initiatives and managing partner relationships.

This role emphasizes collaboration with internal teams and the design of effective co-marketing strategies to ensure long-term success across various markets.

Qualifications

• 8+ years of experience in B2B marketing, preferably in financial technology or software.
• Proven experience leading partnership marketing programs.
• Strong project management skills for managing multiple initiatives.

Responsibilities

• Take ownership of partner marketing motion and execute initiatives.
• Deliver multi-channel marketing strategies to drive brand awareness.
• Design co-marketing activations with leading brands.
• Collaborate with Performance Marketing Managers for co-marketing opportunities.
• Cultivate executive-level relationships with partners.
• Own the marketing portion of the partnership onboarding process.
• Serve as Subject Matter Expert on partner integration updates.
• Monitor campaign performance and provide strategic recommendations.

Skills

B2B performance marketing

Project management

Data-driven decision making

Communication skills

Creative problem solving

Marketing automation tools

CRM systems

Education

Bachelor's degree in Marketing, Business, or related field

MBA (preferred)

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

The Role

We are seeking a proactive, dynamic, and strategic Performance Marketing Manager, Partnerships to join our marketing team! This role is responsible for driving the growth and success of partnerships at Addepar through data-driven marketing strategies and cross-functional efforts. As the owner of the partner marketing motion, you will build, scale, and manage our partner marketing ecosystem across all verticals and geographies from its early stages.

The ideal candidate has a strong background in B2B performance marketing, deep experience in the financial services or financial technology industry, and a proven track record of developing a robust portfolio of co-marketing activations with leading brands. You are highly comfortable operating in ambiguity, taking the lead with minimal input from your manager, and excel at managing expectations to maintain a delicate balance between nurturing partner relationships and delivering results for the business.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York. The current range for this role is $94,000 - $148,000 (base salary) + bonus + equity + benefits. Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship.

What You’ll Do

• Drive Partnership Growth & Ownership: Take full ownership of the partner marketing motion from early stages, building and executing initiatives that drive awareness, adoption, and engagement across all verticals and geographies.
• Lead Multi-Channel Campaigns: Deliver comprehensive marketing strategies across channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth.
• Develop Co-Marketing Portfolios: Design and execute a high-impact portfolio of co-marketing activations and joint marketing activities with leading brands.
• Cross-Functional Collaboration: Partner closely with internal Performance Marketing Managers to identify and develop opportunities for co-marketing activations, while coordinating with business development and sales to align priorities across teams.
• Manage Partner Relationships: Cultivate and maintain strong, executive-level relationships with key partners and stakeholders, managing expectations to balance nurturing relationships with hitting business goals.
• Own the Onboarding Experience: Fully own the marketing portion of the partnership onboarding process, designing and implementing an efficient, scalable journey ensuring seamless integration and long‑term success.
• Serve as Partner Integration SME: Develop a deep understanding of and stay up to date on partner integration updates, serving as the team's Subject Matter Expert (SME) on integration capabilities and how they can be leveraged across campaigns.
• Optimize Campaigns: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement.

Who You Are

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• 8+ years of experience in B2B marketing, preferably in the financial technology or software industry.
• Proven experience leading and driving partnership marketing programs.
• Strong project management skills specifically managing multiple initiatives simultaneously.
• Excellent communication skills and the ability to build interpersonal connections with partners and internal collaborators.
• Creative problem solver with a strategic perspective and a data-driven approach.
• Proficiency in marketing automation tools, CRM systems, and analytics.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.